Perhaps your business is launching a new product? Or maybe you’re announcing a cool new collaboration? Maybe you want to shout out about a social responsibility initiative? If your company has done something of note, chances are you want to share it with the world. And the best way of doing that is a hiring a PR agency to create a solid press release that gets tongues wagging.
But with only really one chance to make an impact, this is something you’re going to want to recruit the experts for. But before you employ the help of a PR agency in Birmingham, it’s important to know how much it will cost. To help you out, we’ve broken down exactly what to expect.
What Influences the Cost of Press Release Writing Services?
Understanding Your Objectives
Any reputable PR agency will need time with you in order to understand your business, your competitors, your objectives, who your audience is and so on. Without these, how will the agency know who they are targeting or how to frame the release? An in-depth client discovery session will allow the release to be as successful as possible.
Scope of Work
No two press releases are the same. The length, complexity of topic, and level of research required will all determine the cost. Naturally, subject matter that is more complicated will require more time, which leads to higher costs.
Client Input
A lot of agencies will involve you in the process, requiring you to provide feedback with the agency making any necessary revisions. The more edits and revisions, the higher the agency costs. Of course, you can opt out of this, but some input from you will allow you to ensure the agency has nailed the brief.
Distribution
Chances are, the work won’t stop once the release is written. You’ll also need the agency to distribute the release to the relevant publications and ensure it’s published — unless you have your own black book of press contacts. The costs of this depend on what your targets are and how long the release is running for. Releases that run for an extended period of time or require more coverage will lead to higher costs. These can often lead to additional coverage, such as interviews.
Turnaround time
Turnaround time will also affect the cost of press release writing services. If you want the release within a few days, this will likely cost more than if it’s needed within a few weeks, as a lot of agencies will charge more for expedited services.
Reporting
For the majority of agencies, the work doesn’t end once the press release is created and sent off into the world. Instead, most copywriting agencies will analyse how well the release has performed and provide reports on things such as link clicks and ROI.
Agency reputation
All copywriting agencies will differ in price for press release writing services, and a lot of this will come down to overall reputation. Agencies that are more esteemed or established than others will likely have higher base rates. That’s not to mean that the higher the cost is always equal to better quality and vice versa. Do your research – look at previous examples and case studies before committing.
What is the Average Cost of Press Release Writing Services?
Low budget options
The cheapest option will be around £200-£500, which is the typical cost for a 400 word press release. This likely won’t include anything other than writing the release – so you’ll still have to figure out a plan for getting your release into the world.
Mid-range options £500-£1,000
With this price range, you’ll likely be able to have a discovery session, press release, distribution and reporting at a good level. This will likely be a shorter project.
High-range options £1,000 +
Press release services in this price range will include the same as the mid-range options, but will likely garner more press coverage.
Why Should I Use a PR Agency?
Using a Birmingham PR agency with a reputable portfolio of clients dramatically increases your chances of having a successful press release. As well as expertise and experience, PR agencies have built strategic relationships with the press, meaning they know exactly how to target them to ensure you see maximum impact. So, while you may have to pay out a fee to recruit the help of an agency initially, this is money you’ll quickly see returned through sales and brand awareness.
Want to know more? Take a look at our list of PR agencies in Birmingham.
Digital Glue is a Birmingham-based PR agency – just take a look at some of the work we’ve achieved. Get in touch today if you’re ready to get your brand’s name seen in the press, and we’ll ensure you make an impact.
