In today’s competitive business landscape, effective PR (Public Relations) has become increasingly important. Organisations need to stand out, build trust, and cultivate lasting relationships with their audience. Quality PR is all about consistency. As such, this can be a lot for an in-house team to take on, which is why it can be beneficial to outsource this to an agency. This blog aims to explore the key considerations when choosing a reliable PR agency. We’ll also provide a list of the best agencies in Birmingham to help you kickstart your PR journey. Let’s dive in!
Why Does My Business Need PR?
Increasing Brand Awareness: PR activities, such as media placements and strategic messaging, help businesses gain exposure and reach wider audiences.
Building Trust and Reputation: Through thought leadership, positive storytelling, and proactive communication, PR enhances brand reputation. This instils trust and credibility among customers and stakeholders.
What Makes a Good PR Agency?
Proven Track Record and Results
Look for an agency with a demonstrated history of successful PR campaigns. This can be evidenced by case studies, testimonials, and industry recognition.
Ongoing Insights and Reporting
A reliable agency provides valuable insights, analytics, and regular reporting on PR activities. They should share their impact on your brand’s visibility and reputation.
Honest Communication
Transparent and open communication is vital. A good PR agency keeps you informed, maintains regular contact, and provides honest feedback and recommendations.
Clear Expectations
The agency should set clear expectations from the start, outlining objectives, strategies, timelines, and anticipated results, to ensure alignment and success.
Understand your audience
The agency should have a relevant ‘black book’ of contacts so they can immediately start working towards your PR objectives.
List of Local PR Agencies
East Village
What they say:
EAST VILLAGE. is an award-winning Birmingham PR agency specialising in brands across the creative and tech, health and wellbeing, and leisure and hospitality sectors. We believe that PR should never be a vanity project, it should always have purpose. That’s why we only work with businesses who share our passion for making a difference. We challenge clickbait and comparison culture, and help our clients to build and engage communities who share their values.
WPR
What they say:
PR — the art of creating conversation — is where we started. Now we devise captivating original content of every kind that’s seen and heard on every channel imaginable. We were born to get the world talking. And now we live to make a difference. People. Purpose. Planet. It’s in our DNA.
Liquid
What they say:
Every brand has a great story. We’d like to tell yours. Good stories are never one-dimensional. Neither is our approach. We’re an integrated agency of PR professionals, designers and marketers who deliver creative solutions to give your business a competitive advantage.
Story Comms
What they say:
Businesses need fearless communications more than ever. We help you grow by creating memorable stories – using rigorous insight, radical creativity, and our unrivalled sector knowledge. Stop playing it safe and let us make your customers and competitors sit up and take notice.
Big Cat
What they say:
At Big Cat, we help you to develop powerful PR that creates news, change behaviours, spark conversations and build awareness. We then strategically communicate your stories in the best way to reach your audience, achieve your business goals, get you noticed and make an impact.
We deliver a range of PR and communications services, including building your strategy, media relations management, publicity stunts, content creation, influencer partnerships, social media planning & execution and message development.
So, What Next?
Choosing the right PR agency can be a game-changer for your business. By leveraging their expertise, you can unlock the full potential of PR to increase brand awareness, build trust, and foster growth. At Digital Glue we specialise in helping businesses build and maintain a strong reputation through effective communication strategies. With a team of experienced professionals, Digital Glue offers a range of PR services, including media relations, influencer outreach, content creation, and crisis management. Past clients have been featured by ITV Central, BBC Midlands Today OK! Magazine, and Forbes to name a few. Read about how we’ve supported Midven through consistent and targeted PR outreach.
Remember, PR is not just about promoting your brand—it’s about establishing meaningful connections, shaping perceptions, and positioning your business as a trusted industry leader.
Ready to take your business to the next level? Get in touch with the team at Digital Glue here to start maximising your impact with tailored and comprehensive PR support. In the meantime, for more best practice guidance and exclusive news, sign up to our newsletter.
