Pay Per Click Advertising - Drive Results with Targeted​ Ads

Google Ads

Facebook Ads

Instagram Ads

TikTok Ads

What is PPC Advertising?

Pay-Per-Click (PPC) advertising is one of the most effective ways to generate leads and sales online. Whether you're looking to attract new customers, retarget website visitors, or boost brand awareness, PPC allows you to reach the right people at the right time.

At Digital Glue, we focus on ROI-driven campaigns—meaning we only run ads that deliver real results. We set clear KPIs and sales targets from the start and provide weekly reports so you always know how your campaigns are performing.

Google Ad Grants

Benefits of PPC Advertising

  • Instant Visibility – Unlike SEO, PPC gets you to the top of search results instantly.
  • Highly Targeted – Reach specific audiences based on location, interests, job titles, and more.
  • Measurable Results – Track clicks, conversions, and ROI in real-time.
  • Scalable & Flexible – Adjust budgets, pause campaigns, or refine targeting anytime.

How PPC Fits Into Your Digital Strategy

PPC works best when combined with SEO, social media, and conversion rate optimisation. It helps businesses:

  • Capture high-intent leads through search ads.
  • Retarget visitors who didn’t convert on their first visit.
  • Expand brand awareness through display and social ads.

Our PPC Services

We manage PPC campaigns across multiple platforms, ensuring your ads reach the right audience and drive conversions.

Google Ads vs SEO {Search Engine Optimisation) | Digital Glue

Google Ads – Reach Customers at the Right Moment

Google Ads is the most popular PPC platform, allowing businesses to appear at the top of search results when people are actively looking for their products or services.

Types of Google Ads We Manage

  • Search Ads – Appear at the top of Google search results when users type relevant keywords.
  • Display Ads – Visually engaging banners shown on websites across Google’s network.
  • Shopping Ads – Ideal for eCommerce, showing product listings directly in search results.
  • YouTube Ads – Video ads that appear before, during, or after YouTube videos.
  • Remarketing Ads – Retarget users who have visited your website but haven’t converted.

Why Google Ads?

  • Targets users actively searching for what you offer.
  • Immediate placement at the top of Google results.
  • Flexible budget control with real-time performance tracking.

Paid Advertising and SEO Services | SEO | Digital Glue

LinkedIn Ads – B2B Lead Generation at Scale

LinkedIn Ads are powerful for B2B marketing, allowing businesses to target professionals based on job title, industry, company size, and more.

Types of LinkedIn Ads We Manage

  • Sponsored Content – Promoted posts that appear in users' LinkedIn feeds.
  • Message Ads (InMail) – Personalised messages delivered directly to users' inboxes.
  • Text & Dynamic Ads – Sidebar ads designed to increase brand awareness or drive traffic.
  • Lead Gen Forms – Pre-filled forms that capture leads without users leaving LinkedIn.

Why LinkedIn Ads?

  • Ideal for B2B lead generation and professional services.
  • Highly targeted advertising based on industry, job role, and company size.
  • Premium-quality leads compared to other platforms.

Social Media Marketing Benefits | Digital Glue

Meta Ads (Facebook & Instagram) – Engage Your Audience

Meta Ads (Facebook & Instagram) are designed for businesses that want to reach and engage their ideal audience with visual and interactive content.

Types of Facebook & Instagram Ads We Manage

  • Image & Video Ads – Highly engaging posts in user feeds.
  • Carousel Ads – Show multiple products or features in a single ad.
  • Story Ads – Full-screen ads that capture attention instantly.
  • Retargeting Ads – Re-engage past visitors and potential customers.
  • Lead Generation Ads – Collect leads directly from Facebook or Instagram.

Why Meta Ads?

  • Highly targeted based on interests, demographics, and behaviour.
  • Cost-effective with flexible budgeting options.
  • Retargeting helps you convert users who have already shown interest.

Paid Advertising and SEO Services | SEO | Digital Glue

Other PPC Platforms

  • TikTok Ads – Perfect for brands targeting a younger audience with short, engaging video ads.
  • X (Twitter) Ads – Ideal for real-time engagement, trending topics, and event-based promotions.
  • Reddit Ads – Best for niche targeting and reaching engaged communities.
  • Pay Per Click | Paid Advertising and SEO Services | Digital Glue

    Why Choose Digital Glue for PPC?

    At Digital Glue, we take a results-driven approach to PPC. Unlike agencies that focus on vanity metrics like clicks and impressions, we prioritise ROI and sales growth.

    What Makes Us Different?

    ROI-Focused Campaigns – We only run PPC campaigns that will generate a return on investment.
    Clear KPIs from Day One – We set measurable goals, whether it's leads, sales, or cost-per-acquisition.
    Weekly Reports & Insights – No hidden data—just clear, actionable insights on your ad performance.
    Continuous Optimisation – We don’t set and forget. We monitor, test, and refine campaigns for maximum impact.

    Ready to scale your business with PPC?

    Book a free consultation with our PPC experts and let’s create a campaign that delivers real results.

    Book a Free Consultation




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      Paid Advertising and SEO Services | Digital Glue

      60 Second Case Studies

      First Intuition | Digital Glue

      Client :  First Intuition

      Brief :  Revamp the existing Google Ads and monitor and maintain a strong organic performance of the website.

      Solution:  Audit the Google Ads account and conduct a technical SEO audit.

      Impact:  39% increase in new users, +156% more impressions, 24% growth in conversions

      Fotospeed | Digital Glue

      Client :  Fotospeed

      Brief :  Attract new customers that were interested in photography but weren’t aware of the business in order to increase sales.

      Solution:  Created ad campaigns based on product categories and utilised a product feed for Google Shopping ads. Also ran organic Google campaigns in line with paid shopping campaigns which increased the organic website traffic.

      Impact:  3% conversion rate, 5:1 ROI