Ideal Client

The problem:

Choosing which channels will be the right ones to attract your target customers and grow your business is hard. It gets easier when you’re clear on the difference you make, and you understand your customer and their pain points. With that in place, you can get ready to grow.

The DG difference:

Our team of experts have worked with hundreds of startup, scaleup and tech businesses. We know how to turn the complex into the meaningful, and build Go To Market plans that deliver results, not 100 page brand guidelines you’ll never read.

Go to Market | Ideal Client and Messaging Development | Digital Glue

Ideal Client and Messaging Development

If you’re talking to everybody, you’re talking to nobody. That means wasted time and money. We work with tech businesses to help them identify their ideal customers. We help create clear customer personas so you identify who you’re communicating with and what’s important to them. Focus your time, energy, and budget on the activity that is going to make a difference.

Go to Market | Branding | Digital Glue

Branding and Logo Design

Your brand matters. It’s your first impression across all mediums. That doesn’t mean you need to spend your whole marketing budget on it though. You need a visual and written brand that reflects who you are. We help tech businesses create brands and logos that give them a visual identity they are proud of.

Go to Market | Brand Guidelines | Digital Glue

Brand Guidelines Creation

Trust your team and others to use your brand consistently. Brand guidelines that give clarity both for visuals and for written style. We ensure that wherever your brand goes and however your brand grows it delivers.

Go to Market | Pitch Decks | Digital Glue

Pitch Deck Creation

To grow you need investment. But one size fits all doesn’t work when raising funds. You need a pitch deck that appeals to the investors you want for your business. Visually appealing and including the key information. We work with founders from Seed, to Series A and beyond. Creating compelling pitch decks that help them raise the money they need to grow.

Web Design and Development | Digital Glue

Website Design and Development

Your website needs to work for you and your customers. It needs to convert sales. Great design, compelling copy, simple to use, fast and optimised for SEO. We help tech businesses build websites that convert sales and are easy to use.

Go to Market | Digital Glue

Go To Market Strategy & Planning

The product is ready to go, you know your target customers. You need a clear, executable plan to achieve your targets. Turn your research and analysis into a plan which can be delivered and that is believable. Go To Market plans that prioritise growth, sales and profit. Not 50 pages of fluff, but actionable, ROI-focussed plans.

Explainer Video | Go To Market | Digital Glue

Explainer Videos

Your product is a game changer, it solves one of those sticky problems, and your customers are going to love it. You just need to be able to demonstrate it. Using video to show customers how the product works and how it solves their issue is the fastest and most effective way of doing that. Explainer videos help drive website traffic, and they convert website traffic into enquiries and sales. We help tech businesses capture what it is about their product that makes it a must-have.

Go to Market | Digital Glue

60 Second Case Studies

TAC Insights | Digital Glue

Client :  TAC Insights

Brief :  Following acquisition of its former parent organisation, TAC needed to create its own identity while still engaging with its current audience.

Solution:  Established new branding and key messages and created a brand new website.

Impact:  A clear brand identity for TAC and a new website with a fast load speed.

The Voiceover Gallery | Digital Glue

Client :  The Voiceover Gallery

Brief :  Develop a visual strategy with a new logo identity and creative execution. It needed to coincide with the launch of the company’s London studios.

Solution:  Refresh the logo with a refined colour palette and create a selection of brand assets, a style guide and a brand book, including tone of voice and messaging, to establish a clear and consistent brand identity.

Impact:  1 new brand that covered three business areas, 3 variations of a new logo to use across all collateral, 4 weeks to deliver a full brand refresh

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