Consumer PR

The problem:

Your product is new to the market. You need to compete with the existing players, and be seen alongside them. But you can’t afford their marketing budget just yet. Targeted PR campaigns that put you in the right place and showcase your product alongside your competition give you great bang for your buck

The DG difference:

Product PR is about specific target audiences seeing your product in the right places. Our PR team work with tech and science brands on focussed campaigns. We do what’s needed to win, no wasted time or budget.

Product PR | Consumer PR | Digital Glue

Consumer PR

No vanity, just results-driven PR. To hit your targets your product needs attention from your target customers. It needs regular, consistent coverage in the media outlets that matter. Product reviews, roundups, gift guides, comparative reviews. We run PR campaigns for consumer products which get web traffic, brand awareness and sales. We get coverage in the right places, and don’t waste time and budget where we know your customers aren’t.

Product PR | Trade PR | Digital Glue

Trade PR

Your product is specialist. You need customers in a specific industry to be aware of it and know what it can do. We work with niche tech businesses to get them coverage with the relevant publications. This is quality PR over quantity. Targeted and focussed, our trade PR campaigns are geared towards the right coverage for your business, not just any coverage.

Digital PR/Product Reviews | Product PR | Digital Glue

Digital PR/Product Reviews

Your product is about to launch and you need credibility. Your product needs to be seen alongside the competition and needs to be found online. Our product reviews PR campaigns get your product placed in key online publications so that customers find your product. Working with journalists to review the product and give us feedback, we get your product placed and published online where it can influence sales.

Product PR | Gift Guides | Digital Glue

Gift Guides

Your tech product can be a great gift, but it needs to be out there at the right time of year. Whether it’s Black Friday, Cyber Monday, Christmas or a year-round gift idea, you need to be included in those gift idea round-ups. We work with tech brands to make sure they’re working on these campaigns well in advance and don’t miss out. We get your product placed where your customers are searching.

Product PR | Press Coverage | Digital Glue

Press Coverage - Traditional PR

Your tech brand is competing in a busy market. It needs to be front of mind with your target audience. Our ongoing PR campaigns ensure your brand and your product are consistently featured in the press that your customers read, whether that’s trade, consumer, local or national. We focus on the everyday campaigns that deliver impact.

Influencer Marketing | Digital Glue

Influencer PR

You need to reach the customers who don’t consume mainstream media. You need to connect with them in a way that they understand, and you need endorsement for your product. We work with influencers across all channels to give tech brands coverage in the areas that traditional PR can’t reach. Not big names just for the sake of it, we target influencers who have the right audience and who will represent your brand well. We don’t do influencer marketing for show, we do it to get sales.

Product PR | Digital Glue

60 Second Case Studies

Datacolor | Digital Glue

Client :  Datacolor; world leader in colour management for photographers

Brief :  Launch the new Spyder X2 Ultra and Spyder X2 Elite in the UK and Europe

Solution:  Product launch PR campaign and Influencer marketing activity

Impact:  30 pieces of coverage, 200 brand mentions, targeted influencer placements and increased salest

Oxford nanoSystems

Client :  Oxford NanoSystems; New technology for heat transfer

Brief :  A PR campaign to reach customers they hadn’t been able to connect with

Solution:  A targeted trade PR campaign focussed on industry-specific coverage

Impact:  16 pieces of coverage, 80% market engagement and 10 new enquiries in a highly niche market

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