Since December 2020, Digital Glue has partnered with Satisloh, a key player in ophthalmic and precision optics industries.
There have been remarkable outcomes through strategic content campaigns, including +2.6K follower growth and 16.5% average engagement on LinkedIn, +1.6K web users driven by social media, 638 content downloads, and impressive 38.48% average newsletter open rate.
Satisloh
- Content Marketing
What Satisloh said...
“Digital Glue’s collaboration with Satisloh has been instrumental in our success. Their strategic approach and content creation have significantly boosted our brand and engagement. The enduring collaboration between Digital Glue and Satisloh, supporting internal marketing teams and facilitating content creation for worldwide counterparts, has been a standout aspect of this partnership.”
Paula Rosales-Danuser
Head of Global Marketing, Satisloh
Challenge
Digital Glue has worked with Satisloh to provide tailored marketing strategies aligned with their annual goals to:
- Ensure a content marketing strategy aligned with its annual objectives to meet specific goals.
- Deliver a comprehensive social media strategy to encourage regular interaction and engagement with Satisloh’s audience, addressing the need for increased customer engagement and awareness.
- Provide a solution that would ensure effective communication of upcoming product developments and position Satisloh as an industry leader through informative, useful content.
- Enhance customer communications to build awareness of coating solutions and machines in order to nurture prospects and drive lead generation.
- Form a commemorative campaign that could convey historical milestones and promote awareness of a longstanding industry presence and future developments.
Response
Our collaboration yielded impressive outcomes that included strategy, campaigns, and content that positioned Satisloh as an industry leader.
- A comprehensive LinkedIn strategy was implemented which involved creating content encouraging regular interaction and engagement.
- In addition to two stand-alone eBooks, we transformed an extensive coating document into seven informative eBooks, maintaining a consistent interactive design.
- Three articles were designed on various topics, incorporating existing content from Satisloh.
- Four customer case studies were produced to showcase success stories from companies implementing Satisloh solutions.
- Newsletters were created to improve awareness of ophthalmic coating processes and machines.
- Engaging timelines to celebrate Satisloh’s 100-year anniversary were designed to showcase historical information and key developments.
Creative infographics were instrumental in the “100 Years of Satisloh” campaign and were also used to communicate statistics for SLUGFest 2023.
