Luffy AI gets a minimalist and user-friendly website to raise funds

With a new website, Digital Glue has helped give Luffy AI a professional, modern look to entice investors

Digital Glue designed and developed a minimalist and user-friendly site. It works as a tool for Luffy AI to raise investment funds for developing their groundbreaking AI technology. The site displays important information in a manner which is true to Luffy AI’s vision and innovative identity.

Challenge

Luffy AI approached Digital Glue to develop a new website to support them in raising investment funds for developing their innovative AI technology.

The website needed to highlight the company’s vision, strategy, and AI differentiation while also introducing it to key market players. Luffy AI had some essential needs to be met that would ultimately lead to raising funds. The website needed to inform and intrigue prospective customers, partners and investors in order to generate enquiries and engagement. It was crucial that this was done without compromising Luffy AI’s innovative identity or reverting to a corporate brand image.

Response

As a new company, Luffy AI not only needed help with creating its website, but we also saw an opportunity to assist Luffy AI with establishing and creating prototypes for new brand elements. The team worked closely with Luffy AI to build a strategy catered to its needs; developing and presenting three prototypes to choose from.

To maintain its innovative vision, we designed a minimalist and user-friendly site that still displayed all the important information. We also suggested including animations to make it more engaging for the user, which included moving scrolling elements and a diagram, which was essential to demonstrating their technology’s uniqueness.