With a new website Falanx is able to grow the business through better lead generation.
Digital Glue created an easily manageable website with the ability to launch features individually or across all company divisions. We implemented an RNS feed with investor information dynamically posted to the site to ensure compliance with all regulatory requirements.
Messaging across all four websites was tailored to each individual division and presents the key benefits to an individual’s organisation. Call to action buttons effectively guide the user through the site and encourage them to contact the team, providing Falanx with more qualified leads.
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Falanx
- Website Design
- Web Development
Challenge
Falanx approached us with a pre-existing website which was unfit for purpose for the company which had recently acquired several companies. It had become challenging to manage each division’s online identity.
The challenge was to create four websites in one, and for each website to be managed individually however maintained together. The final website would also include an RNS feed to ensure investor news would be regularly and automatically updated and multiple contact forms for each division of the company.
Response
The Digital Glue web team utilised a WordPress Multisite installation which enables Falanx to amend content across all sites and also maintain the security of their own website by synchronizing security updates across the four websites.The dynamic RNS feed was embedded into the website using a RNS RSS feed and reposts content every 15 minutes.
Digital Glue proposed to rework the web copy to ensure it was customer-focused and benefits-led, avoiding overly technical language, to ensure the value of Falanx’s range of services to an individual’s organisation was immediately identifiable. We also ensured there were call to action buttons across the board to help the visitor navigate the site and seek more information by contacting the team where needed.
