Join Digital Glue’s Head of PR and Communications, Greta Geoghegan, and a range of special guests for the latest in Digital Glue’s SL/CED series. The Power of Messaging series will tell you everything you need to know about attracting new business through impactful messaging on your website and social media channels, and through PR and branding. You’ll leave each session with five key, actionable takeaways that will make a difference to your business.

Public Relations (PR) can be a powerful tool for generating new business. Greta is joined by PR Account Director, Nikki Goh, to discuss how PR can be used as a new business acquisition tactic.

Greta and Nikki cover:

• Reputation management
• Reaching the right target audiences through carefully crafted messaging
• The importance of internal communication
• And more…

Your website is the face of your business, so it’s crucial you get the messaging on there right. Digital marketing specialist, Tony Ilias, discusses why getting the messaging right on your website is so important for attracting new business.

Tony shares his tips on:

• Your website’s core messaging
• Creating a user journey
• The right calls-to-action to get results
• SEO
• And more…

Your brand is everything when it comes to attracting new business. Greta is joined by Courtney Patrick, founder of brand consultancy, Create + Propel.

Greta and Courtney lead the discussion on:

• The importance of brand consistency
• Establishing your brand on social media
• Creating video content
• And more…