The problem:

Your product is new to the market. You need to compete with the existing players, and be seen alongside them. But you can’t afford their marketing budget just yet. Targeted PR campaigns that put you in the right place and showcase your product alongside your competition give you great bang for your buck

The DG difference:

Product PR is about specific target audiences seeing your product in the right places. Our PR team work with tech and science brands on focussed campaigns. We do what’s needed to win, no wasted time or budget.

Product PR | Consumer PR | Digital Glue

Consumer PR

No vanity, just results-driven PR. To hit your targets your product needs attention from your target customers. It needs regular, consistent coverage in the media outlets that matter. Product reviews, roundups, gift guides, comparative reviews. We run PR campaigns for consumer products which get web traffic, brand awareness and sales. We get coverage in the right places, and don’t waste time and budget where we know your customers aren’t.

Product PR | Trade PR | Digital Glue

Tech PR

We leverage our deep industry knowledge to develop and execute strategic product review PR campaigns that not only enhance your product's visibility but also build credibility within both niche and broad B2C technology markets. Our expertise ensures your product is positioned as a leader and innovator.

Digital PR/Product Reviews | Product PR | Digital Glue

Product Reviews PR

Your product is about to launch and you need credibility. Your product needs to be seen alongside the competition and needs to be found online. Our product reviews PR campaigns get your product placed in key online publications so that customers find your product. Working with journalists to review the product and give us feedback, we get your product placed and published online where it can influence sales.

Product PR | Gift Guides | Digital Glue

Digital PR

Appearing online in the right places, drives online visibility, organic traffic, and improves SEO performance, all while placing your brand consistently in front of the right audiences. We develop targeted digital PR strategies that secure high-quality backlinks, boost your domain authority, and establish your brand as an industry leader.

Product PR | Press Coverage | Digital Glue

Thought Leadership PR

Position your brand as a leading voice in your industry. Positioning your company as a source of valuable insights and expertise helps attract new customers, strengthen relationships with existing clients, and gain a competitive advantage.We create and execute targeted PR campaigns designed to establish your brand as a thought leader, helping you amplify your voice and shape industry conversations.

Influencer Marketing | Digital Glue

Influencer PR

You need to reach the customers who don’t consume mainstream media. You need to connect with them in a way that they understand, and you need endorsement for your product. We work with influencers across all channels to give tech brands coverage in the areas that traditional PR can’t reach. Not big names just for the sake of it, we target influencers who have the right audience and who will represent your brand well. We don’t do influencer marketing for show, we do it to get sales.

Product PR | Digital Glue

60 Second Case Studies

Datacolor | Digital Glue

Client :  Datacolor; world leader in colour management for photographers

Brief :  Launch the new Spyder X2 Ultra and Spyder X2 Elite in the UK and Europe

Solution:  Product launch PR campaign and Influencer marketing activity

Impact:  30 pieces of coverage, 200 brand mentions, targeted influencer placements and increased salest

Oxford nanoSystems

Client :  Oxford NanoSystems; New technology for heat transfer

Brief :  A PR campaign to reach customers they hadn’t been able to connect with

Solution:  A targeted trade PR campaign focussed on industry-specific coverage

Impact:  16 pieces of coverage, 80% market engagement and 10 new enquiries in a highly niche market

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