Digital Marketing provides your business with the ability to spend marketing budget in a way which allows you to demonstrate Return on Investment.
Whether you’re using SEO, Pay Per Click, Inbound Marketing or Email Marketing, you want Digital Marketing which drives your customers to take action.
Our clients benefit from a two-pronged approach of deep customer understanding which gets messages right for their audience.
Combined with digital know how which optimises campaigns to increase ROI and sales.
To help your business get found, search engines like Google need to find your website first.
Search engines have one very simple mission: to help customers find the most relevant information for their search.
On-site SEO techniques ensure your site is optimised technically.
Developing content for your site to demonstrate your expertise and knowledge keeps you ranked well.
Placing content on external sites to build your website’s authority completes the picture.
Driving traffic to your website via Pay Per Click (PPC) on Google is easy to do.
Driving relevant traffic which converts into leads, requires effective ongoing management and customer understanding.
Developing adverts which engage with your ideal customers is crucial.
Keyword strategies which attract the right audience and stop you getting visitors from the wrong places means a greater return on your investment.
Whether you’re using Facebook, Twitter, or LinkedIn, the demographics available means that your advertising can be more targeted than ever before.
You need a social media Pay Per Click (PPC) strategy on the right platforms for your audience to drive clicks and conversions.
Our clients benefit from clear social media marketing plans which drive relevant traffic and conversions.
Marketing your business on social media can give you direct engagement with the customers you want to reach.
Whether you’re using Facebook, LinkedIn, Twitter, Instagram, or YouTube, you want to ensure that your social media marketing plan is clear and designed to influence engagement and action.
Your social media plan should deliver results for your business.
Effective digital marketing that creates results requires a clear strategy based on customer requirements.
By pulling together the right digital marketing techniques, you can create a coherent plan which will reach your ideal customers.
Your digital marketing plan needs to incorporate a test and measure process to continually optimise your strategy.
Digital Glue help our clients set digital marketing strategies which work for their business by focussing on their goals and ensuring return on marketing investment.
Providing your customers with useful content can help grow your business.
Whether you’re placing content on your own blog or website, or on external websites using PR, it needs to be created with your customer’s challenges and opportunities in mind.
Digital Glue’s copywriters help our clients to create content which engages their audiences and encourages action.
Once you have created high quality content such as whitepapers, reports, guides or case studies, you then need to make your content work as a lead generation tool. This will bring qualified customers to you.
Once a prospect has downloaded content from your site, ascertaining their interest and providing further useful content is a great way to start a business relationship.
Digital Glue help our clients build databases of qualified and interested prospects with great content creation and effective promotion of that content.
If you want your business to be found, optimising the free Google My Business tool is a great place to start.
Ensuring your business is listed when people search for local services is key, as people want to do business with those around them.
Claiming your Google My Business profile allows you to add images, description, contact details and receive reviews.
Customers place great value in peer reviews when assessing the quality of a product or service.
Ensuring that your business has an effective way of gathering and displaying reviews is crucial for many businesses.
Online reviews add trust and credibility to your website and digital marketing.
Your website is a crucial business tool.
Understanding which elements of your website are working well and which are not can help you make informed decisions about how to improve it.
Using insightful and actionable data from specific website analysis tools, Digital Glue help our clients identify their site’s strengths and weaknesses, so they can generate more business from their site.
Email marketing remains an effective method for reaching your target audience.
To gain – and keep- people’s attention, you need to do a great job of providing useful, interesting, and valuable content to your customers.
Building an email marketing content plan which focusses on your customers’ requirements means delivering which get opened.
Using split testing to optimise your emails means you can create actionable insights from your data and constantly improve your email marketing Return on Investment (ROI).
Digital Glue is a digital marketing agency in Birmingham. Digital Glue helps businesses throughout the UK, get found online with digital marketing. Our service includes, digital marketing planning and strategy, SEO, Pay Per Click and inbound marketing. Digital Glue’s other services include website design, public relations, social media, graphic design and branding.
