Visualising complex technology for Tokamak to support content marketing strategy

Creating animated videos to support Tokamak Energy’s content marketing strategy to give a visual representation of their technical solutions

The clean and simple style of animation works perfectly alongside the video interviews, providing a visual depiction of a technical solution that is easy to understand.

The animated sequences have since been used within other Tokamak Energy videos as well as for presentations and their website, becoming a significant asset in their marketing collateral.

Client Name


  • Animation
  • Graphic Design
  • Illustration
  • Video
animated videos of 15-35 seconds
unique illustrations
clear message on how Tokamak can produce clean energy for the grid

What Tokamak said...

The Digital Glue team were able to quickly understand what we required for our video and help us settle on a suitable style for the animations. We had regular calls to talk through ideas and refine the animations at each stage, so we always felt that we were part of the process and knew that we would be happy with the end result.

Melanie Windridge

Communications Consultant at Tokamak Energy

The Challenge

As part of this strategy to educate, inform and impact, Tokamak Energy had created a framework for an educational video. This video featured interviews with staff members detailing the impact of a switch to fusion energy for the world, and the place that Tokamak Energy have in that process. The video focused on fusion as a route to solving the global climate change issues.

Tokamak Energy wanted to accompany this live footage with a series of animated short videos to support the information in a visual and easily digestible format.


Our Response

We had to deliver a creative concept that visually depicted the audio description and technical explanation. This involved interpretation on our part of Tokamak Energy’s solution in order to deliver animated visuals.

During the concept stage we reviewed examples of animated videos that featured technical scientific and technological subjects. We created moodboards that featured design styles and colour palettes to compliment Tokamak Energy’s brand.

Where is your next breakthrough coming from?

Spaces, 156 Great Charles Street Queensway,


B3 3HN

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