Pireta generates more leads by visualising complex technology

DG delivered two animated videos explaining complicated technology for lead generation and brand awareness activities

We created two different videos for Pireta which could be combined into one; an attention grabber and an explainer video with more detail about their technology.  

It was important that the second video really emphasised that there was nothing else like this technology in the marketplace. The videos give Pireta the flexibility to use them as a lead generation and brand awareness tool for different audiences and different environments.

Client Name


  • Animation
  • Video
leads from first month of video campaign
increase in website traffic from social media
increase in LinkedIn followers in first 3 months of video campaign

Pireta Said...

We were pleased with the process and happy with the results. The team spent time understanding the proposition and making sure the technology was positioned properly, with the benefits clearly communicated. We had plenty of opportunity to provide input and feedback, and our feedback was taken into account throughout the process.

Ian Russell



Pireta approached Digital Glue to create a video. They needed the video to create a sense of intrigue and explain how their technology works, without the audience being able to physically see it. 

The main objective for this video was to create a lead generation tool that would interest and enable other tech-related businesses to see the potential in Pireta’s solution and become future partners. They needed a way to visualise the potential of their technology without being able to show it so that it could be used at events, exhibitions and business meetings.


  1. Discovery workshop: To identify the objectives, target audience and key messages, we invited the Pireta team to a discovery workshop. We found that Pireta needed two videos that could be combined into one longer video; the hook / attention grabber and the explainer.
  2. Video animation: The DG team created storyboards, scripts, and a visual identity which fit the Pireta brand guidelines. We combined conceptual artwork with live action footage to create animations that emphasise the technological break-through of their solution. We included a strong call to action to encourage viewers to start a conversation with Pireta..
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