Oxford nanoSystems gets a new identity to increase market share

With a new visual identity, Digital Glue helped Oxford nanoSystems resonate with their target audience to secure growth

Working collaboratively with the Oxford nanoSystems (OnS) team, DG provided a new visual identity and brand with a new logo mark as well as updated visual mechanisms for use online and in print including a new selection of fonts. By understanding the ideal clients we could develop a brand identity and messaging which resonated with the key audiences to ensure that OnS continues to grow.

Challenge

OnS required a new identity and website to help them be seen as a credible commercial enterprise, and a serious partner for world leading brands. It needed to project a modern, confident image including a simplified language to communicate clearly with their target audiences.

The website needed to clearly communicate the technological benefits of the OnS solution, as well as illustrate the markets which could benefit most from applying their solutions. The site also needed to show off the technical credibility of the OnS team.

 Response

1. Ideal client and messaging development: DG kicked off the process with an ideal client session to create the branding and positioning as well as identifying the key messages.
2. Visual identity and branding: Integrating the ideas of progress and efficiency as well as leaning into a simple blue and red colour scheme synonymous with heat exchange, DG created a bold and clean visual identity.
3. Website: The Digital Glue web team created, designed and developed the site, focussing on two sides; a fast and easy user experience and an easy-to-manage site
4. SEO: We ensured that all site redirects and technical optimisations were in place, and continue to provide ongoing website support and maintenance to keep the site up to date and secure