The Jewellery Quarter Instagram account, which had been dormant for several months, saw reach hit 22K as a result of Digital Glue’s social media strategy.
This is an impressive increase of 291%, which allowed the Jewellery Quarter to attract new visitors and keep the community thriving.
- Social Media
What the JQ Bid said...
“Digital Glue created a strategy to help us grow our Instagram account. By creating content that engaged our audience and brought in new visitors. They managed to bring a dormant account back to life and promoted the amazing businesses in the JQ.’’
CEO of the JQBID
- The Jewellery Quarter wanted to attract new visitors to the area and showcase events and local businesses.
- The account was dormant, and so needed an elevated strategy to bring it back to life.
- Digital Glue needed to create content that resonated with its audience whilst also attracting new followers to encourage visitors to the area.
- Digital Glue needed to understand the audience and what content they wanted to see, whilst still promoting local businesses.
- Ambitious KPIs were set for follower growth, engagements and reach, which Digital Glue surpassed on a regular basis.
- Digital Glue employed a content strategy that would reach new audiences and grow the Jewellery Quarter Instagram account.
- We identified relevant businesses and events in the area and those of which would be interesting to our audience
- We created a variety of reels and carousel posts that promoted the area, encouraged and increased engagement, and grew the follower count.
- The account saw a dramatic increase in reach, followers and engagement.
- As a result, the account is now more active, engaging, and resonates with its target audience.