Jewellery Quarter

Jewellery Quarter Reaches 291% More People With New Social Media Strategy

The Jewellery Quarter Instagram account, which had been dormant for several months, saw reach hit 22K as a result of Digital Glue’s social media strategy.

This is an impressive increase of 291%, which allowed the Jewellery Quarter to attract new visitors and keep the community thriving.

Client Name

Jewellery Quarter

Services
  • Social Media
0
New followers in three months
0
Content interactions
0K
Followers in total
0
Reach

What the JQ Bid said...

“Digital Glue created a strategy to help us grow our Instagram account. By creating content that engaged our audience and brought in new visitors. They managed to bring a dormant account back to life and promoted the amazing businesses in the JQ.’’

 

Luke Crane

CEO of the JQBID

Jewellery Quarter Bid | Digital Glue

Challenge

  • The Jewellery Quarter wanted to attract new visitors to the area and showcase events and local businesses.
  • The account was dormant, and so needed an elevated strategy to bring it back to life.
  • Digital Glue needed to create content that resonated with its audience whilst also attracting new followers to encourage visitors to the area.
  • Digital Glue needed to understand the audience and what content they wanted to see, whilst still promoting local businesses.

Response

  • Ambitious KPIs were set for follower growth, engagements and reach, which Digital Glue surpassed on a regular basis.
  • Digital Glue employed a content strategy that would reach new audiences and grow the Jewellery Quarter Instagram account.
  • We identified relevant businesses and events in the area and those of which would be interesting to our audience
  • We created a variety of reels and carousel posts that promoted the area, encouraged and increased engagement, and grew the follower count.
Jewellery Quarter Bid | Digital Glue

Results

  • The account saw a dramatic increase in reach, followers and engagement.
  • As a result, the account is now more active, engaging, and resonates with its target audience.
Where is your next breakthrough coming from?

Spaces, 156 Great Charles Street Queensway,

Birmingham,

B3 3HN

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