Why is Influencer Marketing Important to Your Business?

Influencer marketing has now become a major element in running a successful business. You might ask yourself, why do I need it and what does this do for my business? In this blog we will dive into the components of influencer marketing and the advantages and disadvantages of it.

What is Influencer Marketing?

Influencer marketing is a form of marketing that allows businesses to work with and collaborate with individuals who have social media platforms, (such as Tiktok, Snapchat, Facebook) for an increased brand awareness. By collaborating with these influencers you can have the opportunity of showcasing your company or your products to their audience.

Importance of Influencer Marketing | Digital Glue

What are the Advantages of Influencer Marketing?

Brand Awareness

Influencers have hundreds and thousands of loyal followers who might have not come across your business through classic ways of marketing. Working with relevant influencers allows your brand to be expanded to various audiences. However it is important to work with influencers who have an audience which aligns with your target audience. If you’re still not sure what brand awareness is, read more about it in our blog.


Influencer marketing promotes authenticity because influencers are real people who share their genuine opinions and experiences with their followers, so by showcasing your brand with these influencers, their audience are more likely to trust their honest review rather than a typical traditional ads. Iceland Foods found working with smaller mommy influencers created a more authentic view rather than working with big name celebrities.

What are the Disadvantages?


Most influencers charge for their content which typically depends on the amount of followers they have. Micro influencers with 1k to 10k followers can charge up to £100 for content and mid- level influencers with 100k to 500k followers charge up to £5000, which is very costly for a business.

Scandals and Risks

Influencers are public figures and can sometimes be involved in scandals or controversies and by being associated with such influencers can have a detrimental impact on your brand


There is difficulty in finding influencers which quite fit into your brands niche, which is very time consuming

Tips for when Influencer Marketing

Choose the Right Influencers

Ensure alignment with your brand, prioritise authenticity, and focus on engagement rates.

Build Relationships

Foster long-term partnerships and genuine connections with influencers.


Work with a mix of influencers and use various platforms.


Share influencer content on your channels and provide feedback


Ready to elevate your marketing? Get in touch with Digital Glue.  We’ll help you find the right influencers to work with.

Where is your next breakthrough coming from?

Spaces, 156 Great Charles Street Queensway,


B3 3HN

Max. file size: 64 MB.
This field is for validation purposes and should be left unchanged.