We know the struggle. You’ve got a groundbreaking product, but you just can’t seem to increase traffic on your website. Meaning, ultimately, you’re missing out on potential leads and new customers.
There are plenty of ways to get your brand noticed, from PR strategies to brand awareness campaigns. But before you even dive into these, it’s important to make sure that your SEO is up to scratch.
Take a look at our key ways of improving organic search rankings, and get your brand noticed.
Keyword Research and Optimisation
First of all, you need to ensure that your website is answering any questions that your audience might have. This is where keyword research comes into play.
Identify key words, phrases and questions that your audience is asking that relate to your business. Incorporate these into your titles, headers, meta descriptions and content naturally and avoid keyword stuffing. You want to make sure you are offering your audience quality, a good user experience, and most importantly you want to prove that you have the answer they are searching for.
Quality Content Reigns Supreme
Your website should pin you as experts and answer customer concerns. Craft compelling, valuable, and relevant content that resonates with your audience. Long-form articles, how-to guides, and in-depth resources not only establish your expertise but also encourage visitors to spend more time on your site – a factor search engines tend to favour.
Technical SEO Excellence
Prioritise the technical health of your website. Ensure fast loading times, mobile responsiveness, clean URL structures, and optimised images. User experience and technical optimisation go hand in hand in enhancing rankings.
User-Centric Design and Navigation
Create a seamless user experience by organising your content logically and providing intuitive navigation. An easy-to-use website keeps visitors engaged, reduces bounce rates, and signals search engines that your site offers value.
Strategic Backlink Building
Earn authoritative backlinks from reputable websites in your niche. Backlinks act as votes of confidence, signalling to search engines that your content is valuable and trustworthy.
Did you know that Digital Glue offers SEO and UX training sessions for businesses? We’re a Birmingham-based SEO agency and can help you level up your skills and maximise your potential.
Contact us to learn more about the training packages that we offer, and learn how you to get your brand noticed.