What Do I Need to Know about Digital Marketing?

Whether you’re a business owner, in-house marketeer or are simply looking to grow your knowledge of marketing, getting your head around digital marketing can be very beneficial to you or your business.

However, sometimes it can be hard to know where to begin. Luckily, we’ve broken down the most vital parts of digital marketing you should know in order to grow your business.

laptop, desk, vase, digital marketing

What is digital marketing?

Digital marketing involves using channels such as websites, search engines, social media and emails to promote your business through advertisements. The aim of digital marketing is to increase web traffic and sales by creating targeted ads that directly hit your audience through persuasive CTAs (calls to action).

Overall, digital marketing is all about reaching the right people, at the right time, on the right platform, and using data and analytics to optimise campaigns even more.

Why do I need digital marketing?

Digital marketing not only allows you to effectively reach and engage with your target audience, but it allows you to increase web traffic, leads and ultimately sales. It allows you to promote your products or services through various channels, expanding your reach beyond traditional methods. 

Digital marketing enables precise targeting, cost-effectiveness, and real-time data analytics, allowing you to understand your audience better and optimise your strategies accordingly. It enhances brand visibility, attracts potential customers, and fosters meaningful interactions, ultimately driving business growth, increasing sales, and staying competitive in the digital age.

What do I need to know about digital marketing?

In order to grow your business, there are a few fundamental areas of digital marketing that should be on your radar. The key disciplines:

SEO best practices

  • This will ensure that your website ranks high in search engines and appears at the top of search results. Ultimately, this will allow more users to find and interact with your website.

Google Paid Ads

  • Creating strategic and relevant campaigns will allow you to increase brand visibility, attract potential customers, and achieve measurable results. This will lead to an increase in leads and sales.

Google Analytics

  • It allows data-driven decision-making, optimising marketing strategies, and identifying areas for improvement. By using Google Analytics, businesses can enhance website conversions, measure ROI, and drive overall business growth. 

Social Ads 

  • With Social Ads, businesses can reach specific demographics, retarget website visitors, and engage with potential customers effectively. It enables precise budget control, data-driven insights, and measurable results, optimising ad performance and driving business growth

How can I learn digital marketing quickly?

Unfortunately, becoming an experienced digital marketeer requires, well, experience. Luckily for you, you can fast-track your way along and learn everything you need to know – and how to implement it – with expert training.

Where can I get digital marketing training?

At Digital Glue, our expert digital marketing team can teach you everything you need to know in an interactive online or in-person training course. Take notes from the experts and find out how you can continuously grow your business with our one-time course.

If you want to learn more about our digital marketing training course and find out how it could benefit you, visit our web page or get in touch.

Where is your next breakthrough coming from?

Spaces, 156 Great Charles Street Queensway,


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