For business owners there is a lot to wrap your head around. You’ve built the website, you’re posting on socials, and you’ve even sent out a press release but web traffic is still low. How can you bring people to your website? The answer is optimised content that shows Google your authority in your industry. You need content that answers the questions your customers are asking. They come for the answer and stay for the service.
Before we go any further, there’s a little bit of jargon to understand. What do we mean by content creation? It’s a pretty broad topic. It covers everything from case studies, to blogs, from videos to podcasts. In this blog we’re going to talk specifically about written content. Us marketers call it copywriting.
So, what are the best copywriting agencies in Birmingham?
AIM Internet’s directors have worked in Marketing for over 35 years with experience at European board level, at the likes of Esso, American Express, Royal Sun Alliance, BT and Hewlett-Packard.
Their philosophy is that in order to compete in today’s marketplace, your online marketing spend should at a bare minimum reflect your traditional marketing spend. They focus their work on companies in the engineering space, renewables and green companies, and the manufacturing industry.
This is an award winning agency, and part of a group of UK Agencies that have been Google accredited as Google Premier Partners, awarded for ROAS Performance, Ad Spend Portfolio Size and Client Growth. Founded in 2014, the 3 founders have a wealth of marketing experience and know-how.
They largely work with e-commerce businesses, and specialise in lead generation marketing.
Barques is an independent creative communications agency specialising in design and communications. They’ve worked with a range of companies and organisations including University of Birmingham, Birmingham and Solihull Women’s Aid, and Ardent. The company evolved from its origins as a graphic design and printing services company in the 80s to a full scale marketing agency.
How do I choose what agency to work with?
Finding the right agency to work with can be a challenge. It’s important that the agency you choose aligns with your company’s vision. Some things to think about are:
- Level of involvement – Do you want the agency to become part of your team? At Digital Glue we collaborate closely with your team to understand your business goals and advise on what marketing activity will help you to achieve these.
- Track record – Find an SEO agency that can show it’s done the job well. Any decent agency will have a list of case studies and wins you can easily check. A trustworthy company should prove it’s made a real impact with better search rankings and more organic traffic and conversions.
- Reporting – A reliable agency should provide regular reporting and monitoring of key indicators to ensure that the work they are doing is achieving your business goals. At Digital Glue, we continuously monitor KPIs and review them against your business objectives to ensure we’re always working towards them.
Read this blog for more advice on how to choose the right agency, focusing on SEO which goes hand in hand with good copywriting.
What does copywriting cost?
Copywriting involves the craft and skill of creating persuasive written content to promote or sell a product, service, or idea. It’s a crucial part of your marketing strategy, covering everything from your website’s content to social media captions and PR campaigns.
Retainer fees are typically charged on a monthly basis, although quarterly or annual contracts are possible. Retainers work well for ongoing work like PR or SEO copywriting, as hourly rates might be impractical and lead to exorbitant costs. Hourly rates and day rates are often interchangeable, with day rates being more applicable to larger projects. In 2023, copywriting day rates range from around £350 for inexperienced copywriters to £1,000 or more for seasoned professionals. Similarly, hourly rates can range from £35 to £200.
Why do I need copywriting services?
Skillful copywriting goes beyond mere words; it engages, persuades, and resonates with potential customers. Compelling copy can enhance brand awareness, establish credibility, and drive conversions. Whether it’s the content on a website, social media posts, or promotional materials, well-crafted copy ensures that the business’s voice is clear, impactful, and aligned with its marketing goals. In a competitive market, the right words can make the difference between capturing attention and fading into the background.
Are you looking to level up your business?Get in touch today with Digital Glue, a Birmingham copywriting agency that’s ready to drive your business forward.