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  • 6 Reasons to Invest in Your Website

    In our recent blog, we discussed the importance of good website design in 2020. There is no doubt that this modern global pandemic has brought upon a seismic shift in business and marketing…

  • Why Does Everyone Have an Opinion About Design?

    The backlash to Instagram’s logo change demonstrated, everybody has an opinion about design. This has been demonstrated time and time again – logos in particular evoke strong opinions from the general public. In 2010, Gap reverted back to…

  • Your Website Rank May Be Taking a Battering

    Google Algorithm updated Google now penalising non-mobile ready websites Two years ago (as of May 2015) we wrote a blog about the importance of mobile friendly websites. They were a nice-to-have feature back then, but Google…

  • The Impossibility of Originality

    Earlier this year, Tokyo pulled the plug on its Olympics 2020 logo amid claims designer, Kenjiro Sano, had copied Olivier Debie’s 2013 Théâtre de Liège logo design. It sparked a debate about whether originality in design can exist. We are all constantly absorbing our surroundings - creative people more so than anyone, taking in what they see and storing it away for future use. Whether consciously or not, designers take in the visuals they see around them every day; from posters and adverts, to shop signs and websites. The creative process often works subconsciously. A design brief from a client could trigger the memory of a logo a designer has seen somewhere before, and this can trickle down into their design without them even thinking about it. Does our visual, vibrant, and constantly evolving culture make originality impossible?

  • The Trust Equation

    The ability to deliver marketing to our clients that creates a Return on Investment is something we commit to at Digital Glue. ROI can mean different things to certain people, in terms of what they want their return to be,…

  • How to Brief a Web Designer

    Post Updated 26/05/2021 12:45 BST A great web design brief is an essential part of getting effective results from your web designer or web agency. But where do you start? New businesses and start-ups may be working on their first…