To help your business get found, search engines like Google need to find your website first.
Search engines have one very simple mission: to help customers find the most relevant information for their search.
On-site search engine optimisation (SEO) techniques ensure your site is optimised technically. Developing content for your site to demonstrate your expertise and knowledge keeps you ranked well.
Placing content on external sites to build your website’s authority completes the picture.
Your website is the first thing a potential customer will visit when looking to purchase from you. The problem is, you won’t be the only business potential customers search for.
Not only do you need to let people know you exist, you need to stand out from your competition.
SEO makes you visible to your potential customers.
In order to make sure you are visible to your customers, you need to keep optimising your content to make sure people will consistently land on your website.
Search engine optimisation allows you to increase traffic to your website and increase conversions, whether that’s more sales, more enquiries, or more sign ups.
SEO takes time and commitment in order to get the desired results. The more work carried out, the better the results will be as it is one of the most effective digital marketing methods.
There are factors that constantly change and have an impact on SEO such as the market, the competition, and most importantly search engine rules.
Ongoing search engine optimisation work is essential if you want to get on and stay on the first page of search engines results page and this is where we do our work by creating content, building links and constantly improving and optimising your website.
We also monitor the performance of your SEO and make sure you stay ahead of the competition.
Ensure your website has no hidden errors that may impact your SEO ranking, and discover ways to constantly improve.
Increase your monthly traffic by ensuring your entire site is optimised with a full website and web page audit.
Understand the month-by-month performance of your website by tracking the right keywords that you want your business to be found for.
Log in to a custom dashboard at any time to monitor the most important aspects of your website’s performance in real-time.
Generate the right kind of traffic to your website with carefully curated keywords incorporated into your content for SEO optimisation.
Drive your web visitors to take action or complete a sale by monitoring their activity and amending webpage content to better suit their needs.
Gain a clear and comprehensive insight into your website’s traffic and how it ranks in comparison to your competition.
Work your way up the ranking stakes with carefully SEO optimised, engaging copy that incorporates the most effective keywords for your industry.
Increase your web traffic by removing any duplicate content, descriptions or titles that may result in penalties and have a negative impact on your SEO ranking.
Stay one step ahead of your competitors by ranking higher and being found more effectively by search engines.
Make it easier for search engines to present your most valuable web pages to users based on their search queries and increase your credibility, ranking position, and traffic.
See a 30% increase in traffic by optimising your Google My Business listing with up-to-date information about your business.
Be seen by the right people in your local, registered area with carefully tailored SEO keywords for your industry and location.
Create the right content for your website that attracts the right traffic and helps your website rank higher.
See your website through your users’ perspective – identify the most popular and less popular actions taken and improve the visibility of them to encourage increased engagement.
Our SEO Audit from Digital Glue was brilliant. It gave us lots of really helpful insights into where our website was succeeding and where we needed to improve. We were given a full list of goals we should be trying to achieve, as well as an explanation as to why these are important ranking factors.
Our content audit was carefully tailored to suit our needs as a business. Digital Glue recommended some immediate improvements we could make to our site, as well as some very insightful advice regarding our long-term goals which we have used to directly influence our content strategy going forward.
Digital Glue also went the extra mile by providing us with a rankings report for a competitor website, which gave us some valuable direction in our own keyword strategy.
Overall, a great experience, and we’re looking forward to working with Digital Glue on more projects in the future!
Digital Glue is a Digital Marketing, Public Relations and Website design agency based in Birmingham. We offer a range of services including digital marketing, website design, social media, public relations, branding and graphic design to customers throughout the UK. Our digital marketing service includes SEO, pay per click, digital strategy, in bound marketing, email marketing and content creation.
