Wilkinson Dynamic Balancing Ltd is the UK’s largest independent dynamic balancing provider. Established in 1968, WDB Ltd deliver specialist balancing solutions to a worldwide audience.
Based in Halesowen, West Midlands, they have expanded and acquired additional businesses including Industrial Fan Services Ltd, premier suppliers and manufacturers of standard and specialist fans.
We were initially approached by WDB Ltd looking for someone who could offer a ‘face lift’ to their outdated website. They felt that there were a wealth of untapped leads out there that their current website didn’t give them access to, either through poor usability or a lack of key information.
There was a desire to reach the right audiences and develop a plan for exactly how to speak to their key potential customers, and unsure how to achieve that goal, Digital Glue stepped in to apply our expertise.
They wanted a website that combines the two businesses together, Wilkinson Dynamic Balancing Ltd and Industrial Fan Services Ltd.
Once the two websites were ready under the roof of the WDB Group domain name they wanted digital marketing to push their services and reach a new audience of potential leads.
The initial steps in determining a website look and feel that would work best for WDB Group involved Digital Glue working alongside the WDB team to define the key target customers and markets in order to tailor the messaging specifically to those that matter most.
Defining key markets allowed for the website copy and design to be created with those targets in mind – speaking directly to those that matter the most.
We identified the need for WDB Group to showcase case studies of previous work, and this was a key part of the new website; being able to show the real-world applicational benefits of WDB Group’s products and services, such as in aerospace and Formula 1 racing.
Our web development team worked alongside the team WDB Group to create visuals and a website that is user-friendly and delivers key messages in order to generate more leads.
Throughout the development process, Digital Glue delivered regular updates to WDB Group, along with visuals and achievement updates. Before the website went live, a rigorous testing process was put in place to ensure that the site worked well across all browsers and devices, and that the information was easy to find and accessible.
Using SEO techniques we ensured the new website would maintain the ranking and the traffic from the previous site, and also improved ranking on key terms which were previously not performing. A robust long term SEO strategy was developed to ensure the content reaches the target audience and hits the lead generation objectives.
We also developed a strong PPC strategy that utilises both social media platforms, and Google Display ads to amplify the reach and showcase the WDB Group’s services to new online users.
Since the new website launched, WDB Group have seen an increase in leads from target markets, as well as feedback saying these leads were impressed by the site and the work shown on the case studies page and it was for that reason they got in touch.
In the first 6 months since the website launched, WDB have increased organic website traffic by 10%-15% month on month and generated a healthy number of leads which 50% of those are attributed to organic search and 40% to advertising campaigns.
The WDB Group website ranks in the top 3 organic results for:
- Dynamic balancing services
- Dynamic balancing systems
- Industrial fan balancing
“Digital Glue redesigned the WDB Group website for us, and now carry out continued digital marketing which is garnering some great results. The process has been really smooth and the team communicate with us every step of the way, highlighting their goals and achievements each week which is great to see. Highly recommend!”
Yasemin Turan, Marketing Manager at WDB Group
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