Swan Publishing

By adminglue 8 years ago
Home  /  Portfolio Item  /  Swan Publishing
Swan magazine cover

Swan Publishing magazines

Felicity Kendall feature article inside My Solihull magazine

Swan Publishing

Swan Publishing are a successful, local magazine publishers. They produce and deliver four local community magazines to South Birmingham and Solihull every two months. Their magazines include My Moseley & Kings Heath, My Harborne & Edgbaston, My Solihull and My Knowle & Dorridge.

The Challenge

Swan Publishing approached us initially back in 2011 to take on design of their three community based business and news magazines. After impressing them with our efficiency and value for money in print design, they invited us to redesign the magazines with a fresh new look.

More recently in late 2015 Swan Publishing invited us to redesign there website with a fresh new look and to include online advertisement booking, online payments, and a digital online version of the magazines. It also needed to have a responsive design, ensuring people accessing the site on mobile devices could easily navigate and fill out the sign-up forms.

Our Response

We developed a brand new template design for all the magazines to ensure consistency of design, layout and overall style. With new typography, colours and layout, the magazines have a more local community feel, with high impact front cover design to ensure they grab attention.

The magazines are going down a storm with both readers and advertisers, and the new look and sharp design has helped deliver a significant increase in advertising revenue and readership.

Launched in January 2016, the brand new Swan Publishing website now looks fantastic on desktop computers and mobiles phones and tablets. With vital responsive design, the website is now accessible to a much larger audience and appearing higher up the on Google Search results.

With the development of online booking and payment forms, and digital online versions of all four magazines, these features have helped reduce administration time, have sped up the booking procedure, and have placed the magazines fully online to reach a much larger audience.

Swan Publishing are delighted with the results and Digital Glue look forward to continuing to work in partnership to strengthen the Swan Publishing brand, publications and website.

Visit Swan Publishing Website View Magazines online
  • Branding
  • Graphic Design
  • Web Design
  • Wordpress
this work was shared 0 times