Birmingham based venture capital firm, Midven has more than 30 years experience helping portfolio companies achieve their ambitious growth plans. Focussing on new funds designed especially for early stage, technology and SME markets, Midven has helped portfolio companies achieve their true potential.
Digital Glue has supported Midven through Public Relations on various initiatives since 2018. Notable amongst them, is achieving coverage for both Midven and the portfolio companies that have won investment from the Midlands Engine Investment Fund (MEIF), that is delivered by the British Business Bank (BBB).
The Midlands Engine Investment Fund, supported by the European Regional Development Fund, invests in Debt Finance, Small Business Loans, Proof-of-Concept and Equity Finance funds, ranging from £25,000 to £2m, specifically to help small and medium sized businesses secure the funding they need for growth and development.
When making announcements to the media about MEIF investments made through Midven, the challenge is three-fold.
Firstly, it is about bringing awareness to the portfolio companies that Midven has invested in. These businesses sometimes require assistance in strategic messaging to ensure that the public gets a clear idea about what they do and what they stand for.
Secondly, these announcements need to deliver a cohesive message that retains the communicative integrity of three institutions of very different nature – the British Business Bank, Midven and the portfolio company. The messaging must be relevant, collaborative, succinct and most importantly, timely.
Finally, Digital Glue finds a way to ensure that all criteria are met in order to deliver clear communications that demonstrates Midven’s collaborative approach to funding, their expertise and the MEIF scheme to early stage, technology and SME markets. This will in turn achieve better credibility for Midven in the views of high-performing businesses to choose Midven as an investor of their choice.
As soon as the team receives preliminary details of an announcement made, they get to work on coordinating the messaging for Midven and the portfolio company. This involves identifying the unique proposition from the portfolio company and making it relevant to the appropriate audiences.
The team works closely with each portfolio company to devise a succinct message that precisely showcases its unique business proposition and the reasons why it is relevant to the economy today.
Once this has been established, Digital Glue will coordinate with Midven and the BBB team to devise a complementary and supporting message before sharing the story with the media. The team has also sought opportunities to further drive public awareness via media features.
In order to reinforce the messaging efforts, Digital Glue also works with the Midven team to deliver blog content, case studies and newsletter to demonstrate Midven’s expertise and diverse sector knowledge.
Since the start of the relationship between Midven and Digital Glue, Midven has announced approximately 18 MEIF investments.
Since 2018, the Digital Glue team has managed to achieve more than 160 pieces of coverage that has reaped more than 1.25 million in estimated coverage views over a two and a half year period.
These pieces of coverage were published in high quality, regional, industry specific and business media outlets, including:
- BBC Midlands Today
- Business Insider
- Business Live
- The Business Desk
- The Sentinel
- The Grocer
- Business Matters
- Angel News
”We have a long standing and successful partnership with Digital Glue, which has not only benefited us as a business but also our portfolio companies where their services have also been hugely valuable, especially in helping them develop marketing strategies/plans and tasks whilst they have nascent marketing functions.”
Roger Wood, Director of Midven