By Holly Goldingay 6 years ago
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 Macphun image editing



A truly global brand, Macphun are a multi-award winning mac app developer based in San Diego.

Their photographic editing apps are hugely popular. The range of software goes from object removers like Snapheal to stunning black and white filters like Tonality.

The Challenge

Macphun wanted to extend their reach across the EU, connecting with and creating dialogue with key press contacts in the photo and Mac sector.

Our Response

As part of our regular work with Macphun, Digital Glue manage public relations. We have an extensive contact list who we ensure are kept up to date on all things Macphun, via the use of press releases, personal emails and direct calls. We also attend photography events on behalf of or with Macphun.

Our efforts here really come into fruition through clippings – either on the web or in print. Features in magazines and blogs of news, reviews and offers are what we aim for. Our proactive public relations campaigns have resulted in extensive coverage of new products, including crucially product reviews from technology websites across Europe. Importantly, these reviews drive traffic to Macphun’s website, and therefore business.

We also built and help run, alongside other PR teams like the Americans, the MacphunNews Twitter feed. This is part of our wider offering as a marketing company – we are able to bring in other skills and departments to ensure Macphun’s coverage reaches further.

Julia at Macphun said: “Digital Glue make a significant difference to the bottom line of our business. They generate consistently high levels of coverage in key media across Europe, and have excellent relationships with journalists, bloggers and influencers across Europe. Importantly, this coverage drives traffic and business to our online stores.”

Visit the Macphun Website
  • Copywriting
  • Photography
  • PR
  • Social Media
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