Byzantium

By Holly Goldingay 4 years ago
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Byzantium

Byzantium is a popular, family-run Mediterranean tapas restaurant based in Kings Heath, Birmingham.

The Challenge

When we started working with Byzantium in 2013, they already had a loyal customer base in the local area. Our objective was to expand their reach across the Midlands and maintain and improve their already excellent reputation.

Our Response

We have worked with Byzantium on email marketing, social media marketing, PR and design.

In order to create a real understanding of their customers, we implemented an end of meal customer survey, which captured key data identifying issues with the restaurant and also a profile of their customers, as well as a high quality email marketing database.

Since then we have used Facebook to continue marketing the restaurant, we have arranged reviews through food bloggers and the local press, and our design team have produced high quality design collateral to drive increased traffic.

Our key focus has been high quality email marketing, which has kept Byzantium’s customers up to date with new dishes, events, and special offers.

Byzantium has gone from strength to strength. They won TripAdvisor’s Certificate of Excellence for the 5th year in a row in 2015, and in October 2015 opened the upstairs of the restaurant, adding 40 extra covers to cope with the increased demand for their outstanding food.

Visit Byzantium Website
  • Email Marketing
  • Graphic Design
  • PR
  • Social Media
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