Byzantium Upper Room Launch Party

By Holly Goldingay 5 years ago
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Byzantium is a popular, family-run Mediterranean tapas restaurant based in Kings Heath, Birmingham.

The Challenge

In October 2015, due to its ever-growing popularity, the owners of Byzantium Tapas Restaurant decided it was time to expand their cosy restaurant and open a function room above the restaurant’s main dining area. The challenge was letting people know about the new space and Byzantium’s newfound capacity to host bigger events such as birthday parties, wedding receptions, and business lunches.

Our Response

To celebrate the new Upper Room, we proposed hosting a launch party to showcase the new space and Byzantium’s wonderful selection of Mediterranean tapas to local press and food bloggers.

We collated a guestlist of the most influential food bloggers and writers in the region, and invited them via email. The response was brilliant and we filled the room; guests included the Birmingham Mail, Redbrick Newspaper, and Dine Birmingham.

On the evening, we greeted guests at the door, showed them round the restaurant, and made sure they had plenty to eat and drink. As well as leading a speech on behalf of Byzantium’s owners, we made sure we spoke with each guest individually about Byzantium and set up a number of future restaurant reviews.

We followed up the successful evening with a thank you email to all attendees and finalised review arrangements. This new relationships led to a lot of great coverage for Byzantium

Images by:
Sanjeeta Bain (Birmingham Mail)
Will Pace (NUBI)

Visit Byzantium Website
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