Updated: 27/07/2022 – 12:37 pm BST
Coronavirus (Covid-19) panic has led companies having to rethink their marketing budget for 2020, and now 2021.
As the way in which consumers work has changed, so has the way they research and shop. This is why companies can adopt a new strategy and allocate their existing marketing budget to online marketing. In this blog I explain why this switch will be beneficial for your business.
The major advantage of digital or online marketing is that it can be applied universally and its results are measurable. My advice is to revamp your existing marketing campaigns or brainstorm new ones as there is a great opportunity to be found online and grow your businesses online presence and lead generation activities or online sales. Focussing your efforts on digital marketing in the wake of the coronavirus outbreak will give you a competitive advantage over your competitors who may not be so quick to react.
Digital marketing is now more important than ever as many people are self-isolating. As a result, they will be hungry for content. With people sitting on their laptops, phones and tablets consuming online content, demand for online advertising and eCommerce is likely to grow due to people avoiding physical transactions. If you want to make an impact on your online presence using digital marketing, now is the time.
Even if you are not thinking about investing your marketing budget on advertising, there are many options that you can explore and apply to maximise your business visibility and your marketing strategy. Some include:
Start taking advantage of your website and generate new content for your blog which can be reused on social media and make your digital presence stand out with useful content that gives value and solves problems.
Check your website for technical errors that once fixed will have an immediate impact on your website’s performance on search engines, check your ranking and improve the keyword strategy of your website to improve the quantity and quality of your website traffic.
Generate video ideas and create that YouTube channel that you have always postponed. Start creating some eye catching explainer animation videos about your business services and products.
Audit your website from a user’s perspective and make sure that there is a call to action in every page of your website with the right message prompting users to take action.
Focussing your marketing efforts to digital marketing in the wake of the coronavirus outbreak will give you an advantage towards your competitors and will enable you to continue running your business by strengthening your online presence. The crisis will end soon, hopefully, and all your effort will pay off. So, start strengthening your online presence today by focussing on promoting your business with digital marketing.
