Your website is the first port-of-call for your audience. It can be the difference between them actively purchasing your product, or clicking off your website within a matter of seconds.
If you’ve got a good SEO strategy, you’ve likely got people heading to your website (and if you don’t, find out how we can help), but if the design of your website is difficult to navigate, slow to load or just generally doesn’t work, then not even an impressive SEO strategy can save you from missing out on leads.
There are lots of Birmingham-based web development agencies that can help you either create an impressive website from scratch, or completely turnaround your existing one. We take a look at what makes a good agency, as well as some of the best in Birmingham.
First of all, what’s the difference between web design and web development?
Web design is about creating the look and feel of a website – the layout, colour schemes, and user interface. It’s the artistic side. Web development is the technical backbone, dealing with coding and functionality to make the site actually work.
Designers focus on aesthetics, while developers ensure functionality. It’s similar to designing a house (design) and then having builders make sure everything stands strong (development). Both are vital, just in different aspects. Web design is the aesthetic vision, and web development is the technical execution. And both are necessary for an impressive website.
What are the best web development agencies in Birmingham?
Birmingham-based agency ALT focuses solely on web development and has 18 years experience in doing so. They focus on creating websites based on how they perform, over how they look, and have created numerous high-performing websites across various different sectors.
Inforox develops websites for a variety of sectors, including both travel and education. They believe in “‘making things easier through technology’. We also believe in passionate customer care. ‘Adding value’ is our mission when we work with our customers across the UK.”
Magin is a full-service web agency that designs, hosts and maintains its clients’ websites. It doesn’t claim to be the cheapest option, but instead offers exceptional client relationships and works with its customers from start to finish to achieve results.
Web-development agency Webview aims to ‘create memorable digital experiences for ambitious businesses.’ It focuses on creating functional and compelling websites that boost revenue and leads for its clients.
How do I choose what agency to work with?
Finding the right agency to work with is no small feat. You want an agency that you can click with and that understands your values. After all, an agency is an extension of your team. Some things to consider are:
- Level of involvement – Do you want the agency to become part of your team? At Digital Glue we collaborate closely with your team to understand your business goals and advise on what marketing activity will help you to achieve these.
- Track record – Find a web development agency that can show it’s done the job well. Any decent agency will have a list of case studies and wins you can easily check. A trustworthy company should prove it’s made a real impact.
- Long-term support – A reliable agency should offer ongoing support to address any issues, implement updates, and ensure the long-term success of your website. At Digital Glue, we don’t leave you in the lurch once your website has launched. We will work with you consistently to ensure it’s always at optimum performance.
How much does web development cost?
Before you make your decision on which design agency to choose, it’s important to consider costs and your own budget. There are various factors which can affect the price of web design, so check out our blog for more information.