How To Brief A Photographer

It is more than likely that your business will need to use the services of a photographer at some point. The photography on your website will need updating, for example. Professional photography can be a big business expense, so it is crucial that you get it right first time and know how to brief a photographer. We’ve shared our own tips for briefing a photographer, as well as the expert insider knowledge of photographer, James Crockford.

It’s who you know

You could give a photographer a perfect brief, but if they don’t have the skills, it’s unlikely they’ll complete the job to a high standard. Rely on personal recommendations when looking for a photographer. If a photographer has impressed a trusted contact, get in touch with them. If you’re stuck for personal recommendations, check out local photographers’ ‘Google My Business’ listings to discover the top-reviewed in your area.

Know what you want

If you’ve seen an idea of the type of photography you’d like, consider the following:

  • Could you hire that specific photographer?
  • If not, would you be able to clearly detail what you wanted to another photographer?

If you don’t have an idea of the type of photos you want, then how can you expect the photographer to? Have a discussion with your photographer about your ideas and trust their creativity. A good photographer will ask the right questions and help you develop your vision.

What’s the story?

A photograph always has a story to tell. Be clear what story or message you want to convey. Is the photograph to accompany a press release, for example? Ensure your photographer has read and understands the press release in advance of the shoot, so they are aware of the story the photography is aiming to illustrate.

What’s the photography’s purpose?

Will the photo be used on a website, in a magazine, or a newsletter? It’s important your photographer knows where the final image(s) will end up so they can shoot in the correct format and resolution. For example, if the photos will be used in a publication then it could be useful for the photographer to speak to the designer to get a feel for what is envisaged.

Shooting location

Describe to your photographer the location settings, including size of space and lighting. If it is an outdoor setting you may wish find out how the sunlight might sit at the time of the shooting, and let your photographer know. Plan ahead for bad weather – what’s your Plan B? Emailing some images or even visiting the location with your photographer is beneficial. Provide exact address, map and how to get there, in order to save time on both your side and the photographer’s.

Other things to consider

  • How many final images do you need?
  • What format do you need the photo files sent it?
  • What are your usage rights?
  • Will the photographer need to edit the photos?
  • Do you need the photographer to print the photographs?

For more tips and advice, get in touch with the Team.

Alternatively, you can access more exclusive news and tips by visiting our insights page or signing up for our monthly eNewsletter.

Where is your next breakthrough coming from?

Spaces, 156 Great Charles Street Queensway,


B3 3HN

Max. file size: 64 MB.
This field is for validation purposes and should be left unchanged.