I came to Digital Glue for a work experience placement as part of my studies in public relations at the University of Salford. It’s been great working with the lovely Digital Glue team, Anika especially, who did a great job preparing me for the two weeks I had ahead of me. Now at the end of my two week stay I have learnt a lot, gained a lot and had fun. Rounding up my time with the team here are my thoughts on what work experience has taught me, what it was like and how meeting new colleagues online went.
Working from home, work experience
Of course, we have barely exited lockdown, non-essential shops opened the same day I started. So, I am in my flat in Manchester, talking to people in Birmingham. It feels as if working from home should seem unconventional, but by now we are used to it. Still, getting to know your colleagues through a computer screen is strange, no matter how tech-savvy you are. The Digital Glue team have risen to the challenge though, making me feel welcome. I’ve even been invited to a regular office coffee break. Via webcam of course.
I was concerned when I set out to do a placement that it would be hard to get a feel for the office, not being around people to get a feel of the focus and culture. I needn’t have worried. Right at the beginning, I was sent a handy little pack, letting me know what life was like at Digital Glue, and what I could expect and what was expected of me.
How my work experience went
I was given the bulk of the work I would be doing at the beginning of the week, which helped me understand what was expected, and set my work targets. There is a weekly meeting, where last week’s achievements are celebrated, and the main focus of the week is discussed. This makes the world of difference and has been a great way to get to know the people and the company.
I have been given a real mix of tasks by the Digital Glue team which has kept life exciting, I’ve not been bored. It’s been great to be working on strategic planning one minute and looking up relevant influencers the next. There has also been a fair amount of social media graphic creation, which is always fun.
I think that’s the great thing about the communications and marketing field in general, there is so much that goes into it. It’s a great place to be creative. But to be successful the attention to detail needed is breath-taking. I quickly found the team here are masters of this, so what better people to learn from.
What did I learn on my work experience placement?
I have gotten a lot out of my time at Digital Glue. I have learnt more about SEO and PPC advertising than I thought I would ever grasp, thanks Scott! And Anika has been a marvellous help working with me to develop KPIs that are informative and constructive. I suppose in essence, these are the nitty-gritty practical details that often aren’t picked up in a lecture hall.
But more than anything else, what Digital Glue has taught me is how to manage my own time. Of course, I have managed this before, I’ve planned and written assignments, done my weekly shop and gotten to my part-time job on time. But as an office work experience, showing me a genuine working week, rather than assigning one task at a time was immensely useful.
What more is there to say, other than thanks Team DG!
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