Updated: 27/07/2022
When it comes to choosing a digital marketing agency to help you create a digital marketing strategy, there are an overwhelming amount of options out there. It can be difficult to know how to spot someone you can trust that will deliver on what they say they’re going to deliver.
A good place to start is to search for their client reviews, case studies and recommendations, but you can go one step further, if you are especially interested in running Pay Per Click (PPC) campaigns on Google, you can search Google’s official register to find companies registered as ‘Google Partners’.
What is a Google Partner?
A Google Partner is an organisation that has successfully completed exams for Google Ads qualifications, the organisation must also be able to demonstrate that they are up to date with the latest trends and developments in the industry. Google Partner organisations are required to complete training and take an exam to be certified in various types of advertising available on Google, and also have a monthly spend of $10.000 at least, over the past 90 days.
How to find a Google Partner
Once an agency has met the criteria set out by Google, it will receive a Google Partner badge. The badge should be clickable, allowing you to see exactly what type of Google advertising that the company specialises in.
Interested to see what Digital Glue specialise in? Click on our Google Partner badge below.
What are the benefits of working with a Google Partner?
1. They already have the experience
In order to be eligible for the Google Partner status, you must spend a minimum of $10,000 per month. That isn’t a small investment so it demonstrates that other clients are confident in that agency’s performance and ability to deliver because they are investing in regular PPC campaigns with an agency. From that level of training and experience, Google Partners will know Google Ads far better than an agency without it and they will be able to produce a campaign that’s tried and tested to get the best results for your campaign.
2. Google Partners are up to date with product and market developments
The digital marketing industry is constantly evolving. New tech and trends come our way almost every day, when you are working with a Google Partner, agencies are required to complete training in order to stay up to date with the latest trends. If a company doesn’t complete the training updates to evidence consistent learning, they will no longer be registered as a Google Partner.
3. They communicate directly to Google
Google Partners have access to a Google Account Manager that can be reached directly to help with any issues or concerns, for example, if you have an error on one of your ads, it can be resolved very quickly. This makes a Premier Partner a great option for your business.
4. Partners provide excellent service and results-focused
Google Partners have to provide a high level of service based on Google’s standards to remain a Google Partner, so if you’re going to invest money in a digital marketing agency, you want to choose one that will provide you with excellent service that has been verified by Google.
5. They have access to the latest Beta features
When working with a Google Partner agency you can implement and test new features and tools that are in development from Google that have not been released to the public yet. Partners can test and use features up to a year or more before it’s available to anyone else, meaning exclusive access to Beta features that can be implemented on your campaigns and give you the advantage against your competitors.
6. They are constantly testing and evolving
Google Partners must demonstrate that they are employing best practice and are constantly testing to improve their skills. This includes actively testing ads, using multiple ads per campaign group, targeting different audiences etc, in order to to get the best results possible for their clients.
If an organisation fails to maintain Google’s requirements for the partner status, it will be removed. The strict criteria ensure that a high level of service and quality of delivery is always maintained. So when you’re looking for your next digital marketing agency, or you want to create a new digital marketing strategy, look for the Google Partner badge and you will get an agency that’s been qualified and certified by Google.
