This is very much a ‘how long is a piece of string’ question
The reason for this is, if your targeting is generating new business and yielding a positive return on investment, there’s a high chance it’s right. However, if your ad spend is high, conversions are low, then something in the pipeline is not right. Whether that be your audience targeting is another question.
Markets change and so do people, that’s why a campaign that worked last month may not be working today. By auditing your paid ads, you can identify a wide array of factors that may be hindering (or helping) the success of your paid advertising strategy. Contact the Digital Marketing team today for more advice or to request a free PPC account audit.