Ideal Customer & Messaging Development

How do you grow your business if you don’t know exactly who you’re targeting to increase sales and leads?

If you haven’t got a clear definition of your ideal customer as well as key messaging, you can’t produce targeted, results-focussed marketing campaigns.

Tighter niche, bigger sales


To identify your ideal customer, we tackle the following questions:

  • What problems do you solve for your customers?
  • What needs do your customers have?

In our ideal client workshops, you may discover that your ideal customer is different from who you thought you should be targeting. By being laser-focussed on the right customers means more not less sales.


What are you saying?

Words aren’t just words.

Identifying your ideal customers’ emotional triggers will help shape how you communicate with them to strengthen sales and leads. Define your tone of voice, unique vocabulary, and most important messages.

Digital Glue’s clients have ideal customer profiles and messaging which lowers customer acquisition costs, increases customer retention and gives you better-fit potential customers. Get the competitive advantage that will help you level up your business. 

Contact us

Meet the experts

Ann Haagensen

Ann is our internal dictionary and grammarian. She ensures that we produce copy that sparkles and concisely conveys messages that convert prospects to ambassadors. Ann helps clients reach their goals with calculated communications. She comes from a background in hospitality and will not shut up about her hero, Anthony Bourdain. 

Content Creation Ideal Customer & Messaging Development Social Media

Javan Bramhall

Javan founded Digital Glue in 2008 and brings nearly 20 years of experience in PR and marketing. His focus is helping businesses grow and find their next breakthrough with integrated marketing strategies. He’s a cricket lover who also has a habit of winning a lot at team activities – something the team is determined to change!

Branding & Brand Strategy eCommerce Ideal Customer & Messaging Development PR and Influencer Web Design & Development

Lauren Towey

Lauren brings with her the best of both worlds, working on both communications and design. She ensures that your content looks on brand every single time so that you stand out from the crowd. Lauren is originally from South Africa and in her spare time, she loves to travel, bake cupcakes, and gets competitive about board games.

Branding & Brand Strategy Content Creation Design

Liv Gardner

Liv is a copy and content machine. She produces stellar copy that attracts, engages and converts with strong messaging that is to the point. Regardless of whether it is long or short form, Liv makes sure your point gets heard. She is the most musical out of our line-up and both sings and plays in a metal band in her spare time. 

Content Creation PR and Influencer Social Media
Where is your next breakthrough coming from?

Spaces, 156 Great Charles Street Queensway,


B3 3HN

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