Content Creation and Copywriting Services
They say content is king – we think it’s the queen. It’s your go anywhere, do anything power piece.
It protects the king – your overall marketing strategy.
Keeping up an editorial calendar of hard-hitting, engaging content can be time consuming and demanding of resource. If done inconsistently your marketing strategy has gaps which are missed opportunities to convert potential leads, build brand awareness, and increase retention – and ultimately accelerate your business growth.
Content is that part of your digital marketing campaign that elevates your brand and builds trust. It can take many forms – the common denominator is that it all feeds into your overall marketing activities.
- Content builds credibility through success stories, research and reports.
- Content offers reliability through a regular schedule of high-quality material.
- Content deepens the connection with your audience.
- Content shows an understanding of your audiences’ pain points while offering tangible solutions
Building trust with your audience is a long-term plan that will support your business growth.
Leverage email marketing to strengthen your position
Email marketing puts you right in front of your audience and gives you control over exactly what they see. You don’t have an algorithm to pander to and you can nurture the relationship with your readers directly.
- Easily measure KPIs and show ROI
- Generate traffic to your website
- Improve SEO ranking
- Create cost-effective, hyper-targeted communication
- Automate your communications based on user engagement
Digital Glue’s clients establish expertise, promote brand awareness and cultivate relationships with their prospective and existing customers. Integrating content into your marketing strategy, placed strategically in the marketing funnel, you attract, retain and convert customers.
- Businesses with blogs get 67% more leads than other companies.
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative.
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it.
Seventy-two percent of business to business (B2B) marketers say content marketing increases engagement and the number of leads they generate.Contact us
Meet the experts
Anika is always up to date with the latest social media trends and knows exactly what’s what across the platforms. She holds the reins and ensures that we deliver projects and results that make a difference. She always keeps Tony company when Friday night networking accidentally turns into an evening of sampling Birmingham’s food and nightlife.Content Creation PR and Influencer Social Media
Ann is our internal dictionary and grammarian. She ensures that we produce copy that sparkles and concisely conveys messages that convert prospects to ambassadors. Ann helps clients reach their goals with calculated communications. She comes from a background in hospitality and will not shut up about her hero, Anthony Bourdain.Content Creation Ideal Customer & Messaging Development Social Media
Lauren brings with her the best of both worlds, working on both communications and design. She ensures that your content looks on brand every single time so that you stand out from the crowd. Lauren is originally from South Africa and in her spare time, she loves to travel, bake cupcakes, and gets competitive about board games.Branding & Brand Strategy Content Creation Design
Liv is a copy and content machine. She produces stellar copy that attracts, engages and converts with strong messaging that is to the point. Regardless of whether it is long or short form, Liv makes sure your point gets heard. She is the most musical out of our line-up and both sings and plays in a metal band in her spare time.Content Creation PR and Influencer Social Media