Branding & Brand Strategy
Your brand is how your business is perceived – both visually and through your value proposition.
Without a well-defined brand, you cannot distinguish your business from the competition and connect with your target audiences. When preparing for your next breakthrough, ensuring you are clear on brand strategy and design will dial up your impact.
Our clients have a visual profile that encapsulates their brand promise and delivers their brand across all channels and collateral. They connect with their customers through design that speaks to their values and ethos. With design that takes root in your ideal customers, your business steps up the game.
We ensure that your brand is implemented consistently and brilliantly by creating
- A comprehensive style guide – the rule book of how your brand is represented visually through logo use, colour palette, fonts and font sizes, and design elements.
- A detailed brand book – the definitive guide to how your brand is communicated through tone of voice, unique vocabulary, values, and key messages.
Digital Glue helps you take a step back and look at the big picture. We work with you to mould your identity and create a strategy so you see synergy across all platforms and channels. Our clients connect with their customers through a clearly defined brand strategy and with a design that delivers the next breakthrough.
What sets my brand apart?
Creating a strong brand with an attention-grabbing strategy reinforces your position within the marketplace.
We do this by
- Developing ideal customer profiles
- Defining value propositions
- Setting out brand promise
- Identifying key messaging
By establishing your brand DNA you generate more leads and sales by clearly communicating your values and vision. Knowing who you are and what you stand for allows you to ramp up your activity for your next breakthrough.Contact us
Meet the experts
Javan founded Digital Glue in 2008 and brings nearly 20 years of experience in PR and marketing. His focus is helping businesses grow and find their next breakthrough with integrated marketing strategies. He’s a cricket lover who also has a habit of winning a lot at team activities – something the team is determined to change!Branding & Brand Strategy eCommerce Ideal Customer & Messaging Development PR and Influencer Web Design & Development
Jon lives and breathes design. He ensures that our clients’ brands are recognisable and have a visual identity that represents their vision, mission and values. He’s a creative brain who offers strategic ideas and imaginative solutions. When not at work, you can find him secretly watching guilty pleasure, RV: Runway Vacation.Branding & Brand Strategy Design
Lauren brings with her the best of both worlds, working on both communications and design. She ensures that your content looks on brand every single time so that you stand out from the crowd. Lauren is originally from South Africa and in her spare time, she loves to travel, bake cupcakes, and gets competitive about board games.Branding & Brand Strategy Content Creation Design
Longest serving Team DGer, Greta specialises in PR and communications strategy. She is the one who takes a step back to scrutinise tactics and makes sure that client strategies deliver results and ROI. She can be found via a trail of glitter, with a gin and tonic in hand, and dancing along to Britney Spears.Branding & Brand Strategy Ideal Customer & Messaging Development PR and Influencer