A business crisis is not a new phenomenon. It’s been happening since businesses have been getting things wrong and making mistakes. So basically, as long as there have been people in business…
As such, a crisis response is nothing new. What is new, is the causes of many of these crises, their prevalence, and the speed in which a crisis can escalate. The internet has impacted all of our lives and so much of our business and personal information is stored online, which is why so many organisations are increasingly facing damaging cyber attacks. The nature of a cyber attack can often make it difficult to even notice an attack has happened until much later, but more often than not, attacks result in significant financial, legal and reputational damage.
That’s why we’ve teamed up with award-winning cyber security company, CyberQ Group and international law firm, Trowers and Hamlins to help you understand what you should do when your business suffers a cyber attack. The principles we’re going to talk about in this eBook could also be applied across almost any type of crisis and reputation management scenario.
When a crisis breaks it’s not just one thing, it’s not just an IT problem, or a legal problem, it’s a multi team, discipline effort. It’s important to have your security team, legal and communications team all working together. In this eBook we cover what your business should do if you suffer a cyber attack, not matter the size of your business. We’ll explore what your cyber security plan should be, what legal requirements and procedures you need to follow, and what your communications and PR plan should cover.
Find out how to manage a crisis response with this eBook
Digital Glue are a marketing, public relations and web design agency based in Birmingham. As a PR agency we help tell stories to get your business seen. We understand crisis communications and can help protect your business’ reputation, should the worst happen. Digital Glue’s other services include, social media, digital marketing, website design, branding and graphic design.