Andy Williams said that Christmas is the most wonderful time of the year, but if you’re a business owner, it can also be the most stressful.
During Christmas, customers are bombarded with messages and advertisements from businesses of all sizes, so if your business isn’t eye-catching, you will to lose out on sales. The best way to make sure your business stands out is to make sure it gets seen in the right places and is memorable – there’s no point having fantastic products and festive promotions if nobody knows about them or they can’t remember them.
That’s where your Christmas marketing campaign comes in. An effective campaign is your key asset during the festive season – here’s a few tips on how to create one that really sparkles and outshines all your competitors.
No, we don’t mean put a Christmas tree in the window (although you definitely can if you want). We’re talking about your marketing and design collateral.
Your Christmas marketing campaign offers the perfect opportunity to refresh your marketing collateral – make sure everything’s up-to-date and looking good to help target your audience’s needs during the festive period. If you’re a retailer, creating a gift guide to send out is a great way of making sure all your customers are aware of your latest products and promotions. Other businesses, such as salons, restaurants and everything in between, might want to consider festive flyers and vouchers with special packages and deals to get customers through the door in the lead up to Christmas.Outside of promoting your business’s products and services with things like a festive flyer, consider where else you can sprinkle a little sparkle with a decorative design. Your social media channels are a great place to spread some festive joy and draw attention to your business. According to this article by the Guardian, nearly 1 in 3 pounds spent during Christmas last year happened on a mobile device. Seeing as most people browse social media on their phones, decorating your Facebook and twitter cover and profile pictures with a festive twist is a simple way of drawing attention to your business. A nice festive theme is not only friendly and inviting, but will also persuade customers to check out your page for their Christmas shopping!
Christmas is for (social) sharing
Speaking of social media, it seems that big businesses are increasingly looking to the influence of social when planning their Christmas marketing campaign. Last year, for example, the much anticipated John Lewis Christmas ad premiered not on television, but on YouTube and Twitter. This year suggests that social media’s role in Christmas marketing is only going to keep on growing – not only did John Lewis post teaser videos for this year’s ad on Twitter, but they’ve also turned to Snapchat Lenses featuring Buster the Boxer from the advert.
Social media is key for an effective Christmas marketing campaign, so the first thing you should do is make sure you have a social media strategy in place. If you have a blog, plan your content marketing around the festivities – if you’re a restaurant, you might want to share some Christmas recipes, or if you’re a retailer you might want to do a Christmas countdown of your top selling gifts. Create a calendar (a social media calendar, not an advent calendar!) to schedule content around your campaign. You might want to create a festive hashtag for people to engage with and share posts with their followers.
Make your customers feel extra special
Christmas is all about giving and being grateful for those around you. This can also apply to your customers. Ask yourself what can my business do to make my customers feel extra special?
Giving your customers that extra little something is a nice way to say thank you and will encourage them to reuse your services. Retailers could offer a small gift with a certain purchase, while restaurants could offer a free drink or dessert with their Christmas menu. Businesses with key clients could even organise a small event to say thanks. If you’re short on time, sending your customers a designed e-card or creating a fun and festive video to say thanks is a fantastic way to spread a little joy.