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External communications during times of crisis

27th March 2020
As COVID-19 infections continue to spread across the country, so have emails and communications about how businesses are handling this situation within their capacity. As fatigued as some of us may be in receiving COVID-19 related emails from businesses that we interact with, there is no doubt that

Adapting Your SEO Strategy During the Covid-19 Crisis

27th March 2020
Coronavirus (Covid-19) panic has led companies to rethink their marketing strategy for 2020. SEO is an important part of that strategy and in this blog, we are going to talk about why you need to rethink and adapt your SEO during the coronavirus pandemic. Most businesses have seen an impact in this

Marketing tips for companies in the photography industry

25th March 2020
Many industries at this moment in time are struggling due to the Coronavirus. When something like this happens, it starts a domino effect, meaning other industries eventually begin to struggle. One of the industries that has been affected is the photography industry. With the cancellation of

How to effectively manage internal communications in times of crisis

23rd March 2020
Keeping team morale high is a challenge that business owners face at the best of times, but in times of crisis and uncertainty, it becomes a priority. With many businesses having to suddenly switch to remote working in response to the COVID-19 outbreak, understanding how to effectively manage your

Top tips for taking care of your mental health while remote working

20th March 2020
Measures recently brought in by the Government to squash the peak of COVID-19 has seen many companies begin working remotely in line with the effort to ease the impact of the coronavirus on communities across the country.  No doubt, for some, indeed for many, this will be a new concept. Even for

Why you need to turn to digital marketing in the wake of coronavirus outbreak

17th March 2020
Coronavirus (Covid-19) panic has led companies to rethink their marketing budget for 2020. Companies can adopt a new strategy and allocate their existing marketing budget to online marketing. In this blog I explain why this switch will be beneficial for your business.  The major advantage of

Reaching new crowds through digital marketing in the photography industry

24th February 2020
If you are a brand in a niche market like photography, you might be struggling to find a way to stand out from the crowd and build your digital presence. Well, we have good news, digital marketing is universal. Some digital marketers believe that being in a niche market can be a difficult

Leila’s Work Experience at Digital Glue

6th February 2020
At the end of January, BCU student Leila, joined our team for some work experience here at Digital Glue. Currently studying Fashion Business and Promotion, Leila has developed a strong interest in Marketing and PR. For her placement, she was taken under the wing of our latest team member, PR

Our Branding and Design Trend Forecast for 2020

30th January 2020
First, let’s start with why you should read this. Admittedly as a Brand Strategist, one of the key things my clients will remember me preaching about is the importance of a good brand strategy versus just looking at the aesthetic. That’s a foundation I am still proud to stand on, however, once

Three PR and marketing trends to look out for in the photography industry in 2020

27th January 2020
In a crowded market, standing out is one of the biggest challenges, and brands operating in the photography industry will know this all too well. Whether it’s cameras or lenses, paper or tripods, the choice of brands for photographers is vast. If you’ve been operating in the industry for a long

7 Digital marketing trends to watch in 2020

17th January 2020
The digital marketing industry is constantly changing and evolving, new things are coming our way constantly. If you are not aware of the current trends in the industry you might be losing out on a lot of things that can help your business or your brand reach a new growing audience.  There are a

How to generate leads on social media

2nd January 2020
We all use social media to promote our businesses, interact with our customers and raise brand awareness, but does anyone actually think of social media as a valid lead generation tool? Probably not. The truth is that social media is a great way to build your brand and connect with your customers,
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