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The Power of Messaging: How can your website and digital marketing attract new business?

20th November 2020
In September, we held a series of webinars focused on ‘The Power of Messaging’. We continued our series by asking “How can your website and digital marketing attract new business?”. We discussed core messaging on your website, creating a user journey, having the right calls-to-action to get

How to Implement a Multi-Channel Lead Generation Strategy?

20th November 2020
Being a business to business (B2B) company, having a lead generation strategy should be a part of your marketing plan. Especially if your company’s industry is technology, having a multi-channel approach to it is a must nowadays. You want to leverage multiple channels in order to maximise your

4 Things to Consider for Medical and Healthcare Marketing

19th November 2020
Having a quick look around as a regular consumer of products and services, there is no doubt that the 21st century approach to marketing has seen a seismic shift over the last few years. The emergence of the Covid-19 pandemic further propelled this shift as lockdowns around the world forced the

Five New Faces Join Birmingham Marketing Agency

13th November 2020
2020 Recruitment Drive Digbeth-based marketing agency Digital Glue has added to their team for the second time this year. This time with another impressive recruitment drive. The agency, now in its seventh year of operation, has continued to grow over the last few months. Bringing with it five new

The Power of Messaging: How can your brand attract new business?

30th October 2020
In September, we hosted a three-part webinar series around messaging and how it can attract new business. One of these webinars looked at branding, the importance of brand consistency, establishing your brand on social media and creating video content. In this blog, we look at the questions

Google Analytics 4: What the new platform can do for your business

15th October 2020
Have you met Google Analytics 4? Google Analytics 4 is designed to give you essential insights in order to be ready for what might be coming next. You can access the new Google Analytics experience by setting up a Google Analytics 4 property, formerly known as “App + Web” property. Key Features

7 Tips for E-Commerce Website Success This Christmas

14th October 2020
An Introduction to E-Commerce Many people looking to get their business digitalised ask what is an e-commerce website? Well, functions differ, therefore the website design needs to differ to match the specific goals of the business. E-commerce websites are specially designed to have leading edge

The Power of Messaging: How can your PR attract new business?

9th October 2020
In September, we held a series of webinars focused on ‘The Power of Messaging’. We kicked off the series with the question “What is PR, and why should I care about it?”, discussing how you can reach the right target audience through carefully crafted messaging, the importance of trust,

All the Gear and No Idea

7th October 2020
Marketing to our emotions As a keen sportsman (keen is a description of enthusiastic but not very good), I have often had the above jibe thrown at me. Correctly I might add. Whether it’s running, golf or cricket. I have a decent set of equipment which is identical to that of many professionals.

Internal Communication Tips for SMBs

28th August 2020
To better understand the importance of internal communications for businesses of any size, we need to first define Public Relations (PR). PR is essentially how organisations build mutually beneficial relationships with their publics in order to earn a good reputation.  Yes. Publics.  With an

How to Do Influencer Marketing the Right Way in 2020

20th August 2020
Influencer marketing has grown dramatically in the last few years. With the introduction of new forms of social media, along with an ever-changing online shopping experience, Influencer marketing is a strong way of directly targeting your desired audience. 80% of marketers say that influencer

SEO – a Powerful Form of Marketing

10th August 2020
A successful business must be accessible to its clients and found easily by search engines. Search engine optimisation (SEO) is one of the most powerful forms of digital marketing, as you can serve your message in front of as many people as possible in the hopes that users who are searching for

What to Say When You Can’t Say Anything at All

21st July 2020
Some would say that the events that have taken place in the first half of 2020 have been cataclysmic. Dramatic as the statement may be, there is no denying that events like Covid-19 and the Black Lives Matter (BLM) movement have uncovered, or even shifted public priorities quite significantly. 

CSR & Fundraising in the Digital Age

1st July 2020
From multinational corporations with staff in their thousands, to local startups with just a few employees, CSR is often an important part of their business aims. It can be something built into the bedrock of a business, and something that reflects their values and aims. So you can see why this is

The 7+ Lessons I’ve Learnt in the 7 Years of Running an Agency

29th June 2020
Over the past seven years, Digital Glue has grown from a business run out of a spare bedroom, a garden office and into our third office expansion as the business and team has grown. We’re proud to work with local, national and international clients across a wide range of marketing disciplines.

6 Reasons to Invest in Your Website

15th June 2020
In our recent blog, we discussed the importance of good website design in 2020. There is no doubt that this modern global pandemic has brought upon a seismic shift in business and marketing practices. Like no other time before, many businesses today are relying on robust websites to carry the torch
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