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5 Top Marketing Trends of 2022

17th December 2021
Recently, we looked back at some of the best campaigns of the year, but the marketing industry is ever-changing, so what will 2022 have in store? Over the next year, the industry will continue to evolve, and many new marketing trends will come into focus. If you want to get ahead of the curve,

Going Global: How to launch your established US brand in the UK

30th November 2021
Congratulations! Your merchandise is flying off the shelves at home in the US and you’re in a solid position to bring your quality product to the international stage. You’ve shown your target market your product’s worth and you want to improve the lives of a wider consumer set by introducing

Best Marketing Campaigns of 2021

19th November 2021
In recent years, brands have seen a dramatic change in their approach to marketing campaigns; gone are the simple pleas to buy a product, and instead we now have a plethora of new campaigns that gain traction by daring to be different—and really knowing their audience. 2021 has seen no shortage

13 Content Writing Tips That Will Help Your Website Rank 

13th September 2021
Writing website content isn’t always easy. Not only do you have to think about the words on the page, but also how to boost SEO. After all, you want your web pages to drive relevant traffic to your site to generate leads. This may sound daunting to some, but luckily, there are plenty of methods

How to use Google Ad Grants to boost your marketing and fundraising efforts

11th August 2021
We’ve all heard of Google. In fact, we’d probably go as far as to say we all use it.  Organisations of all sizes across all sectors are tapping into digital marketing to generate new leads and greater brand awareness. This includes charitable organisations too, perhaps more than ever before,

Best practices for brands in the photography market to use social media to increase sales: A 3-part guide (Part 3)

30th July 2021
Social media for photography companies is a must-have marketing tactic. But so too is an understanding of the marketing and sales funnel. And when you combine the two together, a social media/wider digital strategy that’s aligned with the buyer journey (AKA the marketing and sales funnel),

4 ways to generate leads even when you’re taking a well deserved break

30th June 2021
Traditional marketing methods are still around for a reason because they’ve been tried and tested by countless Professional Services organisations and deliver results on multiple levels and multiple occasions. But they’re traditional. And in today’s rapidly-developing digital era, while

Best practices for brands in the photography market to use social media to increase sales: A three-part guide (Part 2)

16th June 2021
In the first instalment of this special, three-part article, we introduced you to the marketing and sales funnel. We set the scene by talking you through the different stages of the funnel, which is essentially the journey all of your prospects take before ultimately deciding to choose you or your

Go-to-market strategy dos and don’ts for technology and science companies

14th June 2021
Great news – you’ve just received your investment sum, or are literally on the verge of securing it, which means all those weeks and months of hard work, negotiations and evidencing your credentials have finally paid off. Now, it’s just a case of allocating the funds in accordance with your

My Work From Home Work Experience – Natasha

10th June 2021
I came to Digital Glue for a work experience placement as part of my studies in public relations at the University of Salford. It’s been great working with the lovely Digital Glue team, Anika especially, who did a great job preparing me for the two weeks I had ahead of me. Now at the end of my

Using thought leadership marketing to grow your Professional Services business

21st April 2021
Generally speaking, Professional Services companies use their networks to generate valuable leads. And, as we all know, in order to increase your leads, you need to expand your network, which takes on-going time and resources. You can physically expand your network, by attending networking events,

Best practices for brands in the photography market to use social media to increase sales: A three-part guide (Part 1)

8th April 2021
You want your services and products to stand out from the crowd, but wait a minute….so do your competitors.  And when you’re operating within the same field, it can be a real challenge getting potential customers to choose you over rival companies. You may know that the services you provide

eCommerce Marketing Strategies to Increase Sales

26th March 2021
eCommerce as a share of retail has been growing rapidly for some time now. But in 2020, at the start of the pandemic, we saw unprecedented growth. The equivalent of 10 years of eCommerce growth happened in just three months. This huge spike was driven by a number of factors, with a significant

4 eCommerce Marketing Tips to Increase Sales

9th March 2021
If you have an eCommerce business you need a marketing strategy that will acquire new customers but also re-engage with your existing ones. To get started, here are four tips you can implement to make sure you bring traffic to your website, create trust in your audience and increase customer

Rethinking Your eCommerce Strategy for 2021 – SEO vs. PPC

1st March 2021
It’s fair to say that given the current financial climate and state of global health over the last 12 months, we can now see a glimmer of light at the end of the tunnel. You may have previously seen posts from the team explaining the importance of Digital Marketing as well as ways of adapting

Should image SEO be part of your eCommerce marketing strategy?

1st March 2021
SEO is a science in itself. There are many aspects that can affect the performance of your website. One thing we point out to our clients at Digital Glue is that, even though you may have a website design that is cutting edge, if you miss some of the crucial SEO optimisations, you may not perform
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