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Internal Communication Tips for SMBs

28th August 2020
To better understand the importance of internal communications for businesses of any size, we need to first define Public Relations (PR). PR is essentially how organisations build mutually beneficial relationships with their publics in order to earn a good reputation.  Yes. Publics.  With an

How to Do Influencer Marketing the Right Way in 2020

20th August 2020
Influencer marketing has grown dramatically in the last few years. With the introduction of new forms of social media, along with an ever-changing online shopping experience, Influencer marketing is a strong way of directly targeting your desired audience. 80% of marketers say that influencer

SEO – a Powerful Form of Marketing

10th August 2020
A successful business must be accessible to its clients and found easily by search engines. Search engine optimisation (SEO) is one of the most powerful forms of digital marketing, as you can serve your message in front of as many people as possible in the hopes that users who are searching for

What to Say When You Can’t Say Anything at All

21st July 2020
Some would say that the events that have taken place in the first half of 2020 have been cataclysmic. Dramatic as the statement may be, there is no denying that events like Covid-19 and the Black Lives Matter (BLM) movement have uncovered, or even shifted public priorities quite significantly. 

CSR & Fundraising in the Digital Age

1st July 2020
From multinational corporations with staff in their thousands, to local startups with just a few employees, CSR is often an important part of their business aims. It can be something built into the bedrock of a business, and something that reflects their values and aims. So you can see why this is

The 7+ Lessons I’ve Learnt in the 7 Years of Running an Agency

29th June 2020
Over the past seven years, Digital Glue has grown from a business run out of a spare bedroom, a garden office and into our third office expansion as the business and team has grown. We’re proud to work with local, national and international clients across a wide range of marketing disciplines.

6 Reasons to Invest in Your Website

15th June 2020
In our recent blog, we discussed the importance of good website design in 2020. There is no doubt that this modern global pandemic has brought upon a seismic shift in business and marketing practices. Like no other time before, many businesses today are relying on robust websites to carry the torch

Working from Home – The Good, The Bad & The Ugly

11th June 2020
It’s been nearly three months since we said goodbye to the office and began our working from home lives. We have been fortunate enough to be in an industry that is suited to flexible and remote working and as seamless as the transition has been, there are a few aspects that just aren’t the same

Tips for creating social media videos that drive results

24th April 2020
For many of us, recording a video of ourselves is the distant cousin of public speaking. It can be a terrifying prospect. But it doesn’t have to be. In a world where we’re all trying to stay more connected and stand out amongst the noise on social media, it’s time to make friends with your

Digital marketing becomes more important than ever

17th April 2020
The top concern when it comes to the coronavirus crisis is, of course, public safety, but as the coronavirus crisis is keeping us all in lockdown, digital marketing is a businesses best investment and defence against it. Most of us are staying indoors and everyone is online these days. Now more

Why is content marketing important for your business?

17th April 2020
When people think of marketing, they tend to think of PR or advertising, and while these are both important tools to use in a holistic marketing campaign, it’s important not to forget content marketing. Now, more than ever, when faced with the unprecedented circumstances of the coronavirus

How to handle your social media during the coronavirus crisis

9th April 2020
As the corona crisis continues, so do its effects on all kinds of businesses. Many companies have had no option but to temporarily close as an immediate response to government restrictions and the rest have been forced to change their ways of operating rapidly. However, as discussed in our recent

The importance of good website design in 2020

9th April 2020
The COVID-19 onslaught has undoubtedly affected brick and mortar retailers. With Debenhams appointing administrators for the second time within a year recently, many believe that we are seeing yet another blow to Britain’s high street. The question now is not whether there is retail opportunity

External communications during times of crisis

27th March 2020
As COVID-19 infections continue to spread across the country, so have emails and communications about how businesses are handling this situation within their capacity. As fatigued as some of us may be in receiving COVID-19 related emails from businesses that we interact with, there is no doubt that

Adapting your SEO strategy during the COVID-19 crisis

27th March 2020
Coronavirus (Covid-19) panic has led companies to rethink their marketing strategy for 2020. SEO is an important part of that strategy and in this blog, we are going to talk about why you need to rethink and adapt your SEO during the coronavirus pandemic. Most businesses have seen an impact in this

Marketing tips for companies in the photography industry

25th March 2020
Many industries at this moment in time are struggling due to the Coronavirus. When something like this happens, it starts a domino effect, meaning other industries eventually begin to struggle. One of the industries that has been affected is the photography industry. With the cancellation of
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