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Rethinking Your eCommerce Strategy for 2021 – SEO vs. PPC

1st March 2021
It’s fair to say that given the current financial climate and state of global health over the last 12 months, we can now see a glimmer of light at the end of the tunnel. You may have previously seen posts from the team explaining the importance of Digital Marketing as well as ways of adapting

Should Image SEO be part of eCommerce Strategy?

1st March 2021
SEO is a science in itself. There are many aspects that can affect the performance of your website. One thing we point out to our clients at Digital Glue is that, even though you may have a website design that is cutting edge, if you miss some of the crucial SEO optimisations, you may not perform

Team DG – Our Birmingham Children’s Hospital Charity Challenge

15th January 2021
Team DG’s 500 Miles Challenge for Birmingham Children’s Hospital Charity Digital Glue wanted to be a bit more active through December so we decided to merge exercise and raising money for charity to get us up and off our sofas! What better motivation is there than raising money for charity.

Pandemic Marketing Efforts – What Campaigns Do You Remember From 2020?

16th December 2020
This year has been a strange one to say the least. We all set off in our stride, to live 2020 with fun-filled times and adventures. Little did we know, within a matter of weeks, a pandemic would swarm the globe, and put the lives of almost every civilisation on hold. Practically all travel came to

The Power of Messaging: How can your website and digital marketing attract new business?

20th November 2020
In September, we held a series of webinars focused on ‘The Power of Messaging’. We continued our series by asking “How can your website and digital marketing attract new business?”. We discussed core messaging on your website, creating a user journey, having the right calls-to-action to get

How to Implement a Multi-Channel Lead Generation Strategy

20th November 2020
Being a business to business (B2B) company, having a lead generation strategy should be a part of your marketing plan. Especially if your company’s industry is technology, having a multi-channel approach to it is a must nowadays. You want to leverage multiple channels in order to maximise your

4 Things to Consider for Medical and Healthcare Marketing

19th November 2020
Having a quick look around as a regular consumer of products and services, there is no doubt that the 21st century approach to marketing has seen a seismic shift over the last few years. The emergence of the Covid-19 pandemic further propelled this shift as lockdowns around the world forced the

Five New Faces Join Birmingham Marketing Agency

13th November 2020
2020 Recruitment Drive Digbeth-based marketing agency Digital Glue has added to their team for the second time this year. This time with another impressive recruitment drive. The agency, now in its seventh year of operation, has continued to grow over the last few months. Bringing with it five new

The Power of Messaging: How can your brand attract new business?

30th October 2020
In September, we hosted a three-part webinar series around messaging and how it can attract new business. One of these webinars looked at branding, the importance of brand consistency, establishing your brand on social media and creating video content. In this blog, we look at the questions

Google Analytics 4: What the new platform can do for your business

15th October 2020
Have you met Google Analytics 4? Google Analytics 4 is designed to give you essential insights in order to be ready for what might be coming next. This in turn allows you to create the perfect customer journey, in order to maximise success. You can access the new Google Analytics experience by

7 Tips for E-Commerce Website Success This Christmas

14th October 2020
An Introduction to E-Commerce Many people looking to get their business digitalised ask what is an e-commerce website? Well, functions differ, therefore the website design needs to differ to match the specific goals of the business. E-commerce websites are specially designed to have leading edge

The Power of Messaging: How can your PR attract new business?

9th October 2020
In September, we held a series of webinars focused on ‘The Power of Messaging’. We kicked off the series with the question “What is PR, and why should I care about it?”, discussing how you can reach the right target audience through carefully crafted messaging, the importance of trust,

All the Gear and No Idea

7th October 2020
Marketing to our emotions As a keen sportsman (keen is a description of enthusiastic but not very good), I have often had the above jibe thrown at me. Correctly I might add. Whether it’s running, golf or cricket. I have a decent set of equipment which is identical to that of many professionals.

Top tips on how to write the perfect press release

23rd September 2020
Your business has news, and you want to share it. But how? These days, there’s a variety of ways businesses share news, whether its announced in a tweet, or detailed in a blog. Both of these are great ways of spreading the word with your existing customers, but how can you go about sharing the

Internal Communication Tips for SMBs

28th August 2020
To better understand the importance of internal communications for businesses of any size, we need to first define Public Relations (PR). PR is essentially how organisations build mutually beneficial relationships with their publics in order to earn a good reputation.  Yes. Publics.  With an

How to Do Influencer Marketing the Right Way in 2020

20th August 2020
Influencer marketing has grown dramatically in the last few years. With the introduction of new forms of social media, along with an ever-changing online shopping experience, Influencer marketing is a strong way of directly targeting your desired audience. 80% of marketers say that influencer
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