If you have an eCommerce business you need a marketing strategy that will acquire new customers but also re-engage with your existing ones. To get started, here are four tips you can implement to make sure you bring traffic to your website, create trust in your audience and increase customer loyalty for your business. Leaders in eCommerce, including brands such as Amazon, eBay, Asos and Boohoo execute these tips in their own way, and in this article, we will show you how you can too.
Shopping Ads
Shopping ads are ads that have rich product information on them such as the product image, price, website URL and the merchant name. Quite often, shopping ads are referred to as the Google shopping ads program that enables you to submit a product feed to Google after you create a merchant account and start advertising on Google search network and display network. They appear when a search query matches the product name, title or description. They are quite an effective form of advertising as they display the product’s price making it easier for the user to decide if they want to purchase the product without clicking the ad. If you are not using Google Shopping ads you are missing out on a vast pull of potential clients as it is something really easy to set up which will increase sales for your eCommerce business.
Retargeting
What is retargeting? Retargeting campaigns are reminding your existing customers of products that they have already viewed on your website and they have left without buying them. Retargeting is a simple form of advertising that engages users presenting them relevant visuals to the products they have viewed in the past. This kind of advertising has a really high conversion rate and a low of cost per click as these are users already engaged with your business. How many times have you found yourself buying something that you have seen before from a display ad, sometimes with a discount or offer? If you are not using retargeting ads you should start considering using them for your eCommerce business.
Social Media Advertising
Social media advertising is an essential part of a successful eCommerce strategy. You can advertise on Facebook, Instagram, Pinterest, Youtube, TikTok and Twitter really easily today and offer your customers another way to buy your products. Facebook and Instagram offer a shop integration that you can connect to your website and have your customers buy the products directly from there. The targeting capabilities on social media networks are in favour of the advertiser as you can easily target and sell to your audience. Social media advertising is another pool generating potential customers for your eCommerce business.
Reviews
Potential customers now have the opportunity to read reviews and research products they want to buy. Online ratings and reviews for your business and the products you sell are a major decision making part of the whole buying process, having online reviews for your products and your business can dramatically increase sales as they increase customer confidence, loyalty and enhance product visibility. Reviews have the power to influence consumer decision making and can straighten your company’s credibility by building trust in your customer services.
When it comes to your eCommerce marketing strategy, if you follow these four tips and execute them properly, you will start seeing results immediately. The starting point should always be getting new clients for your business and gaining exposure and after achieving that insert retargeting campaigns into your strategy.
If you want to take your eCommerce business to the next level join us at our next virtual event SL/CED: eCommerce Marketing Strategies to Increase Sales on Tuesday 23rd March – 13:00 to 14:30.
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